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Product Marketing Manager

Saicon Consultants, Inc
San Ramon, CA
  • Posted: over a month ago
  • Full-Time
Job Description

Roles & Responsibilities 

  • Define & evolve the core messaging & positioning
  • Understand cybersecurity, customer and buyer profiles as well as competitive landscape to educate customers and differentiate offering
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Plan and execute a content strategy that drives high engagement, including blog posts, case studies, social media, infographics, digital & print campaigns, etc.
  • Work closely with marketing to understand efficacy of messaging and content - collect, monitor and analyze social and website metrics, and make improvements
  • Stay updated on industry trends and adjust the messaging & content strategy


Skills & Requirements

  • Bachelor's or Master's Degree in business or communications & marketing
  • 4+ years product and/or content marketing experience
  • Good story teller with an understanding of cyber security
  • Strong written and oral communication skills
  • Good understanding of content marketing tactics that will drive engagement and build an online audience
  • Keen ability to write compelling content and copy that captures the attention and interest of different personas
  • Working knowledge of digital marketing strategies and best practices as well as SEO and how it applies to content generation.
  • Ability to effectively manage process-focus across multiple projects while adhering to deadlines
  • Excellent interpersonal and communication skills, and desire to work in a team environment

Saicon Consultants, Inc


San Ramon, CA



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