Marketing Coordinator

Our Albuquerque commercial real estate firm is seeking a Marketing Coordinator. Responsibilities include, but are not limited to:

Marketing:

Plan, coordinate and direct marketing efforts from start to finish

Conduct competitor research

Transmit potential leads

Create promotions with Manager/Advisors

Create and implement a marketing budget

Develop and manage advertising/email campaigns

Build brand awareness and positioning

Organize and drive company conferences and events

Oversee social media marketing strategy and content marketing

Present marketing updates and requirements

Design:

Maintain a strong understanding of print/digital arrangement, size, typography, color and aesthetics.

Plan concepts by gathering information and materials

Illustrate concepts and copy

Develop mockups/templates for approval

Operate typesetting, printing, and similar equipment

Coordinate with outside agencies and purchase marketing materials/ads from local and online vendors

Complete preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions and calling for repairs

Maintain technical knowledge by researching practices; reviewing professional publications; and participating in professional societies

Contribute to team effort by accomplishing results as needed

Web:

Optimize online content and mange/apply site analytics

Produce and obtain new, interesting and appealing content and copy

Source images and artwork and commission photographers and videographers

Perform site maintenance and ensure information is current and accurate

Address blog, contact and career page submissions

Fix site errors

Social Media:

Develop, implement and manage social media strategy

Monitor SEO, user engagement and optimize content

Trace valuable social media performers

Manage and respond to social media posts and commentary

Measure and track campaign success

Maintain knowledge of best practices and technologies

Ensure content is informative and appealing

Communicate with industry professionals to maintain a strong network

Adhere to rules and regulations

Photography/Videography/Editing:

Plan shoots beforehand

Coordinate time and location with client/colleague

Ensure equipment is present and working

Capture video/photography on location

Edit footage, logo, text and sound in post-production

Maintain a file naming system

Create data backups

Upload and distribute media to various platforms

Data Entry:

Obtain and sort documents for data entry

Enter data into database software and proof to ensure accuracy

Resolve discrepancies in information and obtain further information for incomplete documents

Test/study new database systems and software updates

Respond to information requests

Maintain a file naming system

Create data backups

Management:

Organize virtual meetings and manage CRE databases

Coordinate company conferences/lunch and learns

Order and distribute event food and supplies

Manage external complaints and queries

Prepare, proof and revise contacts, letters, presentations and reports

Utilize, install and update software

Contact and schedule IT personnel

Organize and update induction materials for new employees

Initiate recruitment efforts and relay resumes

Organize and maintain shared drive

Arrange interviews

Order stationery

Scheduling

Software/Platform Knowledge:

Buildout

CARNM

CREXi

Loopnet/CoStar

Google Earth

Adobe Creative Suite

Microsoft Office

G Suite (Google Workspace)