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Account Manager and Marketing Strategist

SMAKK Studios New York, NY

  • Posted: over a month ago
  • Full-Time
Job Description

About SMAKK:

SMAKK is a branding and marketing agency with a purpose. We use our focused set of capabilities to develop and grow world-changing brands that are better for people and the planet.

Founded in 2011 and based in NYC, we are proudly one of the .1% of creative agencies owned by women. Today, our services include brand strategy and development, website design and development, packaging design, and marketing strategy and execution.

We work with brands across a range of sectors including wellness and personal care, beauty, lifestyle, and social impact. Past clients have included The Honey Pot Co., S.C. Johnson, Busy Co, Conscious Step, Shiseido, Two Blind Brothers, and the NYC Mayor’s Office of Sustainability.

The way we work:

Happy people do good work. We like to do good work so we rigorously invest in creating a great workplace. This means work/life balance, knowing your coworkers, and supporting instead of managing. It means valuing empathy and curiosity. It means no egos or competition. It means opportunities to learn, coworkers who are excited to collaborate and a team invested in helping you reach the next level. It means celebrating our wins together and learning from our challenges so we all can meet them more effectively the next time. It means fun things like happy hours, company retreats, and summer Fridays but it also means serious things like funding professional development, building an inclusive and diverse team, 401k plans with company matching, fully paid health, vision, and dental benefits, and policies that make sure you can attend to your mental health and self care. It means ‘work from where you want to work’– but we also have an office and coworking memberships so you can get away from your roommates or partners or kids if you need to.

Part of the fun of being a small agency means that we’re constantly questioning how we can be a better place to work and then putting those ideas into action.

The work we do:

Not all brands deserve good work. And we only do good work so we only work with brands that are making the world a better place. This means we work with brands that are sustainable, involved in social justice and issues with inequality, creating responsible supply chains, or solving issues in human health and wellness. We also only work with nice people.

About the position:

You’d be a key point of contact for both the client and the project team, critical to the success of our marketing engagements – working with the CMO, Creative Team, Ecommerce Team and CEO to develop strategy and ensure the execution on all deliverables meets agency standards.

A background in account management and digital marketing for branding and marketing clients in the CPG space with a focus on beauty, wellness, and consumer lifestyle is preferred. The right person for this role is a data-driven brand thinker who can support our client growth initiatives across digital marketing and ecommerce brand growth. We’re looking for someone proactive, energetic and driven, with a proven track record of success launching brands and managing marketing with measurable KPIs.

In this role you would be:

  • Responsible for developing marketing strategy plans and monthly content calendar

  • Managing the execution of deliverables for our clients across social media, email marketing, brand partnerships, growth strategies, influencer engagements, and other marketing opportunities

  • A key thought partner for the CMO and work with other departments across the agency to drive client growth, surface insights, and write strategy

  • Working with collaboratively with creative, production, and ecommerce teams

  • Overseeing project schedules, budgets, assets, and overall project management to ensure requirements, deadlines, and deliverables are clearly communicated, understood and executed upon

  • Leading internal and external meetings and presentations

  • Identifying needs that clients may not recognize and ensuring approaches and solutions are linked to business objectives and ecommerce KPIs

  • Preparing performance reports on marketing activities, measuring social analytics, email marketing analytics, ecommerce performance and influencer engagements; surfacing insights; and proactively suggesting new strategies for growth and success

  • Q/A and proof agency digital work for accuracy, errors, and client requests before it is published and/or released to client

  • Constantly seeking new opportunities to drive growth for clients, trendspotting and creating research reports for clients

  • Using quantitative and qualitative methods to unearth brand opportunities and validate ideas (AB testing, Growth funnels, etc.)

Agency Tools:

  • Google Drive and G Suite

  • Asana

  • Shopify

  • Google Analytics and Data Studio

  • Later, Sprout, and Planoly

  • Harvest Time Tracking

  • MailChimp, Klayvio, and Attentive

  • Social Platforms including Instagram, Facebook, LinkedIn, Pinterest, TikTok, Twitter

  • Adobe Suite and Figma

Company Description
SMAKK is a branding and marketing agency with a purpose. We use our focused set of capabilities to develop and grow world-changing brands that are better for people and the planet.

Founded in 2011 and based in NYC, we are proudly one of the .1% of creative agencies owned by women. Today, our services include brand strategy and development, website design and development, packaging design, and marketing strategy and execution.

We work with brands across a range of sectors including wellness and personal care, beauty, lifestyle, and social impact. Past clients have included The Honey Pot Co., S.C. Johnson, Busy Co, Conscious Step, Shiseido, Two Blind Brothers, and the NYC Mayor’s Office of Sustainability.

SMAKK Studios

Why Work Here?
Our office culture is laid-back and fun, but our team is very seriously dedicated to creating leading-edge, highly creative work.

SMAKK is a branding and marketing agency with a purpose. We use our focused set of capabilities to develop and grow world-changing brands that are better for people and the planet. Founded in 2011 and based in NYC, we are proudly one of the .1% of creative agencies owned by women. Today, our services include brand strategy and development, website design and development, packaging design, and marketing strategy and execution. We work with brands across a range of sectors including wellness and personal care, beauty, lifestyle, and social impact. Past clients have included The Honey Pot Co., S.C. Johnson, Busy Co, Conscious Step, Shiseido, Two Blind Brothers, and the NYC Mayor’s Office of Sustainability.

Address

New York, NY
USA

Industry

Business

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