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eCommerce Digital Specialist - Remote

SBM Life Science
Norfolk, VA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Come join a certified Great Place to Work Organization as a eCommerce Digital Specialist!

The eCommerce Marketing Specialist will be responsible for overseeing and managing the activity of our brand.com, social commerce, marketing automation, consumer database, and paid search/shopping advertising.
Responsibilities:


  • Manage day-to-day Brand Website Consumer Engagement & eCommerce Platform
  • Responsible for Weekly eCommerce Sales/Trends reports
  • Coordinate with Consumer Call Center to address e-commerce related customer service issues
  • Manage Google Ad Campaigns (paid search and shopping ads)
  • Create Promotional Offers that drive conversions
  • Analyze Website Traffic Trends and Paths to Purchase for Continual Improvement
  • Analyze campaign data from multiple sources and provide insights into performance and recommendations to improve marketing efficiency
  • Manage Salesforce Marketing Cloud to Deliver Triggered Emails & SMS to Drive Purchases
  • Manage Social Selling Integrations (Facebook Shop, Pinterest Shop)
  • Collaborate with Marketing Team on eCommerce website to ensure alignment on offline retail and distribution customers
  • Launch, optimize and review media performance
  • Collaborate with eCommerce Sales team on promotional activities

Knowledge, Skill and Abilities:

  • Bachelor’s degree in related field (ex. Marketing, Business, Information Systems) from an accredited university
  • 3+ years of experience in Digital Marketing/E-Commerce Website Management
  • Paid Search Campaign Management
  • Google Analytics Ecommerce Reporting
  • Google Ads (Paid Search & Shopping Ads)
  • Google Analytics Ecommerce Reporting
  • Salesforce Marketing Cloud, preferred
  • Facebook Shops and Facebook Advertising
  • Magento CMS Content Administration and OMS, preferred

SBM Life Science

Address

Norfolk, VA
23503 USA

Industry

Business

View all jobs at SBM Life Science