eCommerce Digital Specialist - Remote
SBM Life Science
Norfolk, VA
- Expired: over a month ago. Applications are no longer accepted.
Job DescriptionCome join a certified Great Place to Work Organization as a eCommerce Digital Specialist!
The eCommerce Marketing Specialist will be responsible for overseeing and managing the activity of our brand.com, social commerce, marketing automation, consumer database, and paid search/shopping advertising.
Responsibilities:
- Manage day-to-day Brand Website Consumer Engagement & eCommerce Platform
- Responsible for Weekly eCommerce Sales/Trends reports
- Coordinate with Consumer Call Center to address e-commerce related customer service issues
- Manage Google Ad Campaigns (paid search and shopping ads)
- Create Promotional Offers that drive conversions
- Analyze Website Traffic Trends and Paths to Purchase for Continual Improvement
- Analyze campaign data from multiple sources and provide insights into performance and recommendations to improve marketing efficiency
- Manage Salesforce Marketing Cloud to Deliver Triggered Emails & SMS to Drive Purchases
- Manage Social Selling Integrations (Facebook Shop, Pinterest Shop)
- Collaborate with Marketing Team on eCommerce website to ensure alignment on offline retail and distribution customers
- Launch, optimize and review media performance
- Collaborate with eCommerce Sales team on promotional activities
Knowledge, Skill and Abilities:
- Bachelor’s degree in related field (ex. Marketing, Business, Information Systems) from an accredited university
- 3+ years of experience in Digital Marketing/E-Commerce Website Management
- Paid Search Campaign Management
- Google Analytics Ecommerce Reporting
- Google Ads (Paid Search & Shopping Ads)
- Google Analytics Ecommerce Reporting
- Salesforce Marketing Cloud, preferred
- Facebook Shops and Facebook Advertising
- Magento CMS Content Administration and OMS, preferred
SBM Life Science
Address
Norfolk, VA
23503
USA
Industry
Business
View all jobs at SBM Life Science