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eCommerce Digital Specialist - Remote

Sbm Life Science
Birmingham, AL
  • Expired: December 01, 2021. Applications are no longer accepted.

"Come join a certified Great Place to Work Organization as a eCommerce Digital Specialist!The eCommerce Marketing Specialist will be responsible for overseeing and managing the activity of our brand.com, social commerce, marketing automation, consumer database, and paid search/shopping advertising.Responsibilities: Manage day-to-day Brand Website Consumer Engagement & eCommerce Platform Responsible for Weekly eCommerce Sales/Trends reports Coordinate with Consumer Call Center to address e-commerce related customer service issues Manage Google Ad Campaigns (paid search and shopping ads) Create Promotional Offers that drive conversions Analyze Website Traffic Trends and Paths to Purchase for Continual Improvement Analyze campaign data from multiple sources and provide insights into performance and recommendations to improve marketing efficiency Manage Salesforce Marketing Cloud to Deliver Triggered Emails & SMS to Drive Purchases Manage Social Selling Integrations... (Facebook Shop, Pinterest Shop) Collaborate with Marketing Team on eCommerce website to ensure alignment on offline retail and distribution customers Launch, optimize and review media performance Collaborate with eCommerce Sales team on promotional activitiesKnowledge, Skill and Abilities: Bachelor's degree in related field (ex. Marketing, Business, Information Systems) from an accredited university 3+ years of experience in Digital Marketing/E-Commerce Website Management Paid Search Campaign Management Google Analytics Ecommerce Reporting Google Ads (Paid Search & Shopping Ads) Google Analytics Ecommerce Reporting Salesforce Marketing Cloud, preferred Facebook Shops and Facebook Advertising Magento CMS Content Administration and OMS, preferred

Sbm Life Science

Address

Birmingham, AL
USA

Industry

Technology

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