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Paid Search Marketing Manager

Rooms To Go Atlanta, GA
  • Posted: over a month ago
  • Other
Job Description

Paid Search Manager

The role will interact with a broad range of digital marketing initiatives and is focused on providing team support for the Paid Search team. This includes being able to multi-task, problem solve, manage multiple timelines, and deliver on aggressive goals. As a team contributor, this person performs tactical tasks effectively, develops collaborative relationships with team members, displays clear communication and acts proactively.

Responsibilities:

* Works with team to develop interactive search engine marketing strategies and campaigns

* Works closely with paid media, social media, and analytics teams to develop a holistic and omnichannel marketing strategy

* Monitors web analytics and pulls daily/weekly/monthly and ad-hoc Search reports in Google Analytics and other online marketing metrics tools

* Reviews data and reports for quality assurance

* Analyzes the effectiveness of Search marketing campaigns

* Summarizes data and draws insightful conclusions by identifying key performance indicators

* Stays informed on industry, competitor activities and new digital strategies

* Reviews creative needs and establish schedules, timeframes, and deadlines with designers and agencies

* Performs keyword and website research with recommendations

Required:

* Bachelor's degree required in Advertising, Marketing, or related field

* Minimum 5-7 years of relevant work experience in Search or Analytics

* Experience with: Google Ads, Google Analytics, & Bing Ads

* Excellent computer skills -- intermediate with Excel and PowerPoint

* Search copy writing and testing experience

Preferred Skills:

* Experience with Google Search Ads 360

* High attention to detail

* Self-starter with strong time-management and organizational skills

* Flexible under changing deadlines and focuses on detailed execution

* Must be a team player with the ability to work independently

* Google AdWords and Google Analytics certified

* Strong presentation skills

* High-energy and good sense of humor

Rooms To Go

Why Work Here?

Amazing benefits and incentives, growth opportunities and stability. We are the largest privately held furniture company in the US!

Rooms To go opened its first store in 1991 in Orlando, Florida. We introduced an innovative new way to shop for furniture by featuring designer coordinated rooms, packaged to maximize savings for our customers. Today, we are over 7,000 employees strong, operating more than 200 stores and 6 state-of-the-art distribution centers. We are the largest independent retail furniture company in America. As an industry leader in fast delivery, financing, product availability and the latest home fashions and designs, we sell quality merchandise at great prices.

Address

Atlanta, GA
USA

Website

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