Rooftop Cinema Club started in 2011 as a single rooftop in London and expanded globally with 8 venues across the US and UK. We are looking to grow our presence in the US with 20 new venues projected over the next 3 years. Driven by our love of film, we are on a mission to transform nights at the cinema to stunning rooftop views, sunsets & starlit evenings, friends, loved ones, awesome drink & food and great movies on the big screen.
We are seeking a creative and commercially-focused director of marketing who will lead the marketing strategy for our growing company. The ideal candidate will be equally comfortable working offline and online, shall have an innate understanding of the experience economy and will have a knack for disruptive ideas to drive the RCC brand forward. If you value autonomy and results and want to be part of an exciting period of growth for a cult brand please read on.
- Maximize ticket sales by leading a talented team of marketers who oversee digital marketing, social media, brand content, customer retention and customer support
Take ownership of the company’s marketing calendar to ensure all key dates are supported across relevant channels
Manage external PR agencies to secure coverage around special events/activations and launches as well as ensuring exhaustive coverage in local event listings
Create and execute an in-house influencer strategy that is scalable and measurable
Manage current partners and Identify/secure new partnerships with like-minded brands with the purpose of generating buzz, introducing RCC to new audiences and boosting ticket sales
Develop big ideas and spearhead creative onsite activations with the support of the operations team to enhance the customer experience at our venues and drive additional word of mouth
Lead the new venue launch strategy as we expand into new markets with the goal of building awareness, growing the local database and generating immediate demand upon launch
Manage and adhere to marketing budgets, ensuring there is a balance between upper and lower funnel activity to maximize return on investment
Pro-actively monitor competitive landscape, promotional trends and consumer behaviors, and apply to development of ideas
Collaborate closely with the programming team to provide the necessary support to the schedule, as well as providing programming suggestions that align with planned marketing activity
Coordinate with the sponsorships team to ensure there is alignment between paid partnerships and the marketing calendar
Communicate regularly with the UK marketing team to share ideas and borrow from each other’s best practice
Update and track towards the marketing team’s KPIs and objectives
Report on progress frequently to CEO/CFO
Qualifications and Education Requirements
7-10 years experience in marketing and brand management
At least 4 years leading cross-functional marketing teams
Marketing experience in events and hospitality a plus
Drive for figuring out what makes consumers tick and engage
An obsession with creating impactful consumer-centric experiences –– you bring passion, enthusiasm, and fresh ideas
Firm grasp of digital marketing including relevant channels and essential metrics
Experience leveraging data and analytical insights to inform strategy and plans
Ability to analyze data on Excel/Sheets and build compelling presentations on Powerpoint/Slides
Ability to move quickly and thrive in a fast-paced environment; high growth or early stage startup experience is welcome
A management style of mentoring, motivating and empowering direct reports and cross functional teams
Bachelor’s degree in marketing, communications or related business field
What can we offer you for joining our small but mighty team?
We promise you a warm and enthusiastic environment with great team members who enjoy communicating and innovating together, plenty of creativity, and genuinely enjoy working with one another to build the best outdoor cinema experience possible. Compensation: In addition to your base salary we offer performance related bonuses, full healthcare, paid time off, and flexible working initiatives.
Your base will be in our office working alongside the entire company. The role may require some late nights and/or weekends to support our launch or any special events that require your attendance. You must be local to Los Angeles.
Benefits Advertised outside of base salary
Paid time off (20 days)
Up to 20% performance related bonus