Communications and Marketing Manager
A Bachelor’s Degree or equivalent experience in communications, advertising, public relations, or marketing. At least three years of professional non-profit marketing communications.
An Undergraduate Degree from an accredited institution and five years of marketing management experience is preferred. Work experience in a synagogue or Jewish organization and knowledge of Jewish rituals, practices and customs are highly desirable
General Position Summary:
The Communications and Marketing Manager (CMM) works independently under the general direction of the Executive Director. On a daily basis, the CMM is expected to execute and initiate crucial tasks, engage with staff, collaborate with lay leaders and congregants and interface with the general public. As a front-line representative of the congregation and its clergy, it is essential that the CMM appreciates and practices excellent discretion and judgment.
Position Overview of Duties and Responsibilities:
The CMM creates and provides current information and creative message design and content to congregational departments, Rodef Shalom Board of Trustees, lay-led committees and wider community-based partners. In addition, the CMM assists in the development of market communications strategies and manages communication vehicles as well as online and print collateral. A general understanding of Jewish values, traditions, and symbols, or willingness to learn is crucial. The CMM must possess demonstrated knowledge and applications of non-profit marketing concepts and practices, communications principles and digital and social media best practices and applications.
Experience with content management systems and mainstream social media platforms.
Collaborative style and experience with the development and implementation of communications strategies.
Excellent writing/editing/proofreading and verbal communication skills.
A strong track record as an implementer and manager of concurrent initiatives.
Ability to prioritize and follow through effectively, timely and in budget.
Proficiency in Microsoft Office and Adobe Creative Cloud.
Principal Duties and Responsibilities:
1. Write, design, & edit recurring publications and campaign resources both on and off line.
2. Manage website and social media, generate online content that engages members.
3. Write, design and edit marketing communications for internal departments (the family center, religious schools, education, membership, affiliate groups, etc.) as requested.
4. Assist programming staff to develop marketing plans, advertising, signage and budgets.
5. Distribute news and public relations information to local media, list serves, & calendars.
6. Maintain style, logo, and brand guidelines, manage graphic, photographic, & video files.
7. Oversee vendor bid process and quality service delivery.
8. Publish timelines for communications projects and editorial calendar.
9. Attend events, provide media/technical support, and assist with other duties as requested.
10. Assist in the annual communication and marketing plan and budget.
This position description reflects the general nature level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.