Expired: 3 days ago. Applications are no longer accepted.
As a Digital Marketing Analyst, you help ensure the success of the marketing strategy by maintaining and optimizing the quality and effectiveness of the company’s online presence and e-commerce support for our retailer network. This position is quantitative in nature. The ideal candidate is metrics-driven and willing to build tools and marketing programs from scratch. Reporting to the marketing manager, the ideal candidate will possess a strong background in consumer marketing with a skill set to match. You must be able to assist in developing, implementing and maintaining digital marketing strategies to meet company sales and growth objectives nationwide. Responsibilities •Website management including marketing content, product data, authorized dealer information•Monitor and optimize ecommerce product listings for accuracy•Provide B2B and B2C ecommerce support for our dealer/retailer network•SEM management including online advertising and website-content optimization•Optimize B2B lead-generation program•Execute and optimize email-marketing campaigns including product releases, dealer communications, and promotion announcements•Measure and report the effectiveness of SEM, email marketing, ecommerce marketing, and website enhancements •Analyze website traffic for opportunities in both advertising and online behaviors (layout/content)•Work with marketing, product development, sales, and other stakeholders to drive revenue growth•Assist with special projects to ensure the overall success of the marketing team
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