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Digital Marketing Manager (DTC)

Revival Point Austin ,TX
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Remote position. US & Canada-based applicants only. Looking for “A+ Player” marketing manager, 4-8 years experience to improve, optimize and monitor marketing on funnel pages.

 

This job is for a health supplement company with 2019 revenue of $11M. Goal to double in 2020 and and soon hit $100M per year.

 

Your help will be critical to us achieving this goal.

 

In order to launch new products and constantly improve and optimize to hit our goals we need an A-Player who can execute this work extremely well.

 

RESPONSIBILITIES:

  • Constantly tracking, improving and optimizing funnels at multiple points

  • Ensure highest accuracy and confidence in optimization data

  • Competitor spying to gather new ideas to test (test orders, monitoring pages for changes)

  • Holding company brainstorms for new ideas

  • Attend seminars and webinars to get new optimization ideas & best practices

  • Working with copywriter to improve copy elements

  • Mocking up skeleton of new pages for developers / marketing department

  • Writing briefs for tech team and design team to execute work

  • Manage split test calendar to ensure tests are always running, low/no downtime

  • Setting marketing and optimization goals for each product / funnel

  • Being “second set of eyes” on new copy and pages we create

  • Optimizing the entire funnel, online, offline, text messages, followup emails, etc.

 

EXPERIENCE

  • Strong understanding of direct marketing principles (sales funnels, conversion factors, metrics)

  • Setting up, monitoring and analyzing split tests

  • Experience with split testing and CRM SaaS

  • Experience with Google Analytics and specifically Tag Manager

  • Understanding of basics of statistical relevance as it relates to split tests

  • Experience managing freelancers and a team to help you execute changes and new page development

  • Experience systemizing and automating highly repetitive tasks, delegating those tasks

 

BONUS:

  • Copywriting experience

 

Details about this position:

 

Compensation: $80k – 100k+

 

Hours: 9am – 5pm EST, Monday-Friday (semi-flexible)

 

Location: Remote work. Must be based in the US or Canada. In-person week long retreats 2x per year.

 

Our Team: We’re located in NYC and 35 strong.

 

 

NOTE: Some of our products have some adult language in them. Please make sure you are ok with this before applying.

 

Keywords: CRO, "Conversion Rate Optimization", DTC, "Direct-to-consumer"

Company Description
Fast growing health and wellness company selling online directly to consumers.

Pineapple Company

Why Work Here?

Work from home, competitive pay, semi-flexible hours, benefits, strong company mission

We create innovative health supplements and brands combined with strong partnerships and unique stories. Today, people want products with purpose and relationship with people, not just an object. By knowing the person behind the product, they know what they believe in and why it matters.

Address

200 W. 26th St. New York
Austin, TX
USA

Website