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Demand Strategist

RevSpring Oaks, PA
  • Posted: 28 days ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

SUMMARY

This position is primarily responsible for demand generation strategy, execution and measurement - coordinating all marketing efforts related to supporting and driving the sales funnel. This encompasses an account-based marketing programs to help land and expand our penetration in our primary target market and key accounts. This includes lead nurturing, campaigns, event marketing, and digital programs. In addition, you will manage the systems and data that serve as the backbone to our demand generation strategy in support of the FS business unit. We will look to you to study lead interactions, analyze our database and provide insights that inform our strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Build and maintain demand generation engine

  • Create and run integrated demand gen programs, including events, webinars, and online campaigns to drive net new leads
  • Work collaboratively with the wider marketing and sales teams to recommend, plan and implement demand generation initiatives, including but not limited to webinars, email marketing, events and other tactics
  • Own and manage our digital, social and SEO strategy, including our website to drive optimization and conversion
  • Working with Marcom, develop landing pages to drive maximum traffic, conversion and sales performance metrics
  • Partner with the Marcom team to use existing content and identify new content needed to move buyers through their journey
  • May contribute to creation of content, specifically for compelling email marketing copy
  • Manage as appropriate partnerships with Demand Generation vendors
  • Measure, analyze and report on campaign performance to ensure continual optimization of digital media campaigns; establish benchmarks for measurement of future campaigns
  • Collaborate with Product Management / Product Marketing and sales to support upsell campaigns to existing client segments – establish goals and track performance
  • Continually research, evaluate and test new lead generation channels and technologies to learn and improve targeting and lead acquisition
  • Collaborate with the broad marketing team, sales and services teams to ensure data management to support marketing, sales and client communications
  • Serve as the primary marketing operations system admin and assist with Salesforce administration
  • Provide support for marketing planning and budgeting process for function; keep track of budget and expenditures for all related functions.
  • Execute email/print marketing campaigns to maximize the return on investment for events.
  • ARM industry messaging and positioning
  • New market research and market plan development
  • Strong presentation development skills including powerpoint expertise as well as concept development
  • Other duties as assigned

METRICS AND KPIs

  • Achieve lead and opportunity targets
  • Monitor KPIs including number of activities (leads generated, conversations held, conversions) to ensure a strong ROI and help BDRs stay focused and maximize performance
  • Partner with Sales to monitor and refine sales lead processes and metrics, providing ongoing deep-dive analysis of performance indicators to optimize productivity and pipeline development

DESIRED SKILLS AND EXPERIENCE:

• Excellent project management skills with the ability to take programs from inception to completion

• Strong, confident written and oral communication skills; excellent time management skills

• Creative by nature

  • Proficiency with data and database quality and management tactics
  • An eye for layout and design a plus

• A “roll-up your sleeves” attitude with a bias toward action

• Self-starting initiative and a relentless focus on delivering results

• Ability to operate successfully through periods of ambiguity and change

  • Ability to work independently

• Attention to detail must be of the highest order

• Capable of handling multiple projects simultaneously without sacrificing quality or impacting deadlines

• Strong analytical skills to assess impact and effectiveness of campaigns

• Able to thrive in a fast-paced, high-growth company

• Enterprise software or SaaS experience preferred

• ARM industry experience a plus

EDUCATION AND/OR EXPERIENCE

  • Bachelor’s degree in Business, Marketing, Advertising, or related field
  • Minimum 2 - 3 years relevant B2B marketing experience, with a minimum of 2 years of experience planning and executing digital marketing campaigns

· Knowledge of Microsoft Office and the Adobe Suite of products required

  • Deep expertise with Google Analytics, Google Adwords, and social advertising landscapes
  • Experience managing Web CMS platform, Drupal preferred

· Experience with the tools and principles of SEO, Paid Search, and social media channels

· Marketing Automation experience required

· CRM experience required; Salesforce.com preferred

RevSpring

RevSpring, Inc. (www.RevSpringinc.com) is headquartered in Livonia, Michigan and has operational locations in Arizona, Pennsylvania, Ohio and New York. RevSpring is the leading provider of consumer receivables communication and payment technology. Its core service offerings include data hygiene and analytics, mail document creation and delivery (via US Mail), multi-channel communications, electronic billing and archival services and online payment tools, all while ensuring compliance with regulatory guidelines. RevSpring offers a competitive benefit package including medical, dental, prescription drug, vision, life, 401(k), and paid time off.

Address

105 Montgomery Avenue Oaks, PA 19456
Oaks, PA
USA

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