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Account Director, CRM & Loyalty

Response Labs
Baltimore, MD
  • Expired: August 18, 2021. Applications are no longer accepted.

Position available in Baltimore, Seattle or remote.Work.Life.Balanced.Response Labs is a tight team of dedicated, digital marketing professionals in Baltimore, MD, and Seattle, WA.We are passionate about CRM and loyalty marketing-especially email.We are straight-up nerds for data and analytics.We are curious about innovation and the future of our industry.And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians.We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.Make Every Message MatterThe driving purpose for all we do at Response Labs is Make Every Message Matter.It is what we strive to achieve everyday for our Clients by helping them forge more meaningful relationships with their customers through digital CRM... & loyalty marketing.Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?Are you curious about new and innovative ways of doing so?Are you motivated by your passion for digital marketing?Do you value the responsibility of service to the Client above all else?If you answered yes to all of the above, then let's talk.Position OverviewResponse Labs is in search of the best Account Director to help our Clients make all their messages matter.You will be driving and accountable for planning, project management, production, execution, reporting, and organic revenue growth, working with the appropriate people to get the job done exceptionally well.An Account Director at Response Labs also needs to be ready for anything.When the moment calls for sleeves to be rolled up, we expect you have the can-do attitude to lead by example and make things happen.ResponsibilitiesThis list of day-to-day responsibilities can change frequently, but here are a few things that you can expect to do from day one:Serve as the strategic owner, client relationship manager and driver of all work for your accountsDrive organic growth year-over-year of your accountsLead the strategic direction of CRM or loyalty marketing programs for the Client, and ensure all work is adhering to that planLead strategic planning for Clients annually, quarterly, monthly (depending on the pace of business), owning all scope creation and content planning for recommended initiativesAuthor campaign and project briefs providing clear direction for the teamDrive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performanceManage budgets, resources and timelines for account initiativesParticipate and sometimes lead new business pitches and presentationsRequirements8+ years experience working in a digital marketing/advertising agency, or similar client-side marketing position-plus a deep passion and curiosity for all things digitalProven experience leading the planning, strategy and execution of CRM and/or Loyalty campaigns (lead or customer prospecting, acquisition and/or nurturing; loyalty/reward programs, etc.)Experience managing & leading high-volume, high-demand, enterprise-level email marketing programs with a deep reliance on dataExpertise in reporting and analysis for digital marketing, CRM and loyalty programs using through Google Analytics or similarExtensive experience writing and presenting clear, persuasive, onbrand presentationsExperience in cross-channel marketing in web, advertising, social and mobileExperience being accountable for cross-functional teams internally and externallyExperience training and nurturing the professional development of Account Executives, Senior Account Executives, and/or Account Supervisors.Experience working with Salesforce Marketing Cloud, Cheetah Marketing or similar is a plus *This is NOT a sales position.It is an agen

Response Labs

Address

Baltimore, MD
USA

Industry

Business

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