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Digital Marketing Specialist

Renewal by Andersen Richmond ,VA
  • Posted: over a month ago
  • Full-Time
  • Benefits: 401k, dental, medical, vision
Job Description

Purpose: The Digital Marketing Specialist is a critical role at Richmond Window Corporation. There is ample opportunity to expand our digital presence and we’re looking for the right person to strategically develop, scale and optimize our digital marketing channels. You’ll work together with a highly motivated, collaborative marketing team taking our digital performance to the next level.

Primary Responsibilities

· Collaborate on and execute the digital marketing strategy to generate high quality leads to achieve sales, leads issued, demo and Cost of Marketing goals.

· Assist in managing digital vendors to execute successful campaigns on various digital advertising channels (PPC, paid social media, retargeting, display ads, SEO, video, etc.).

· Manage company’s online review presence and devise & implement strategies to increase positive reviews.

· Manage our website, CRM platform, and analytics tools.

· Coordinate email marketing campaigns and strategy.

· Coordinate with cross-functional departments on launch strategy for promotions, and marketing campaigns.

· Track & report on key performance indicators (impressions, conversions, online reputation, cost per lead, cost of marketing, etc.).

· Collaborate with other marketing departments and sales to enhance results across all channels.

 

Qualifications

· 4+ years in digital marketing

· Bachelor’s degree in marketing or related field

· Experience with WordPress, Google Analytics, Good AdWords and related applications

 

Core Competencies

 

· Strong communication skills

· Advanced Excel Skills

· Strong data analytics skills

 

· Strong project management skills

· The ability to think objectively and strategically about campaigns

· Ability to be flexible and make changes as needed.

 

 

 

 

 

Company Description
Our employees help make Richmond Window an extraordinary workplace and consistently empower each other to pay if forward in the community we serve.

We find strength in our dedication through following our Core Values; Install Integrity, Embody Respect, Champion Care and Achieve Ambition.

From training, hands-on learning, internal & external social events, local business partnerships, community volunteering and true passion to provide the home improvement experience of Richmond homeowners' dreams, we've got it!

If you're looking for a place to grow & challenge yourself to become your best, it seems you've found the perfect company!

Apply today! –

Renewal by Andersen

Why Work Here?

Be part of an award winning, fun team!

Our employees help make Richmond Window an extraordinary workplace and consistently empower each other to pay if forward in the community we serve. We find strength in our dedication through following our Core Values; Install Integrity, Embody Respect, Champion Care and Achieve Ambition. From training, hands-on learning, internal & external social events, local business partnerships, community volunteering and true passion to provide the home improvement experience of Richmond homeowners' dreams, we've got it! If you're looking for a place to grow & challenge yourself to become your best, it seems you've found the perfect company! Apply today! –

Address

3895 Deep Rock Road Richmond Va 23831
Richmond, VA
USA

Website

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