RB is different: 'good enough' isn't good enough here. RB is the world's leading consumer health and hygiene company. We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Durex, K-Y, Clearasil, Veet and Amope.
We are looking for a Consumer Relations Specialist with a focus on social media to join our Consumer Relations team, working on our Sexual Wellbeing and Personal Care product lines.
Based in Parsippany, NJ, this is a fantastic opportunity to be the voice of the consumer in all channels with a focus on social and provide feedback and insights back to the business. You will be part of a specialist team, dedicated to social and engagement across the Sexual Wellbeing and Personal Care categories.
Ideally, you will have had prior experience managing business social media accounts and be able to demonstrate success in doing so. Experience working within a regulated industry (such as Pharma/Consumer Healthcare or Cosmetics) is a plus, but not essential.
Supervise all aspects of social media interaction between consumer and the brand, ensuring positive consumer engagement on all platforms
Respond to all conversation on the various platforms in a timely and consistent manner, in the of voice of brand
Strictly ensure compliance with GDPR and Adverse Event reporting regulations
Work with brand to create and implement social media strategies, maintain platform hygiene and moderate conversation
Identify and track relevant KPI's to monitor community growth and engagement
Contribute to the creation of actionable plans to both grow and maintain followers through popular social media platforms
Forge strong working relationships with cross-functional teams (e.g. Legal) to ensure all copy and content are compliant and consistent in tone
Support with live-event coverage and content generation (e.g. Instagram stories)
Produce regular reports to build a rich picture of online/offline consumer feedback
Contribute to the design, training and role out of social playbooks for use by the outsourced call center for offline engagement
Prior experience managing business accounts across popular social media platforms (Facebook/Instagram/YouTube/Twitter)
Excellent oral and written communication skills
Sharp with demonstrated creativity and a great sense of humor