Digital Marketing Intern

Randolph-Macon College is looking for an early career marketer to join our team for a full-time nine-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with a Social Media and Web Content Specialist, and report to the Associate Vice President for Marketing and Communications as part of the College’s dynamic Marketing and Communications team.

Responsibilities include but are not limited to:

• Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed
• Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
• Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis)
• Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
• Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.

Experience and Skill Sets:

• Bachelor’s degree required, however, will consider related experience in lieu of degree.
• Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
• Excellent written communication, proofing and grammatical skills
• Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
• Strong time management, prioritization, and planning skills, and excellent follow-through.
• Excellent judgement and upward communication.

• Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.

• Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.

Founded in 1830, Randolph-Macon has over 1450 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C. Randolph-Macon College, an equal opportunity employer, believes that students learn best in a diverse, inclusive community and is therefore committed to academic excellence through diversity in its faculty, staff, and students. We seek candidates who are committed to Randolph-Macon's efforts to create a climate that fosters the growth and development of a diverse student body, and we welcome applications from members of groups that have been historically underrepresented in higher education.

To apply: Please complete an online application at https://bit.ly/rmc1539 to include uploading a resume, letter of interest, and contact information for three professional references addressed to: Sharon Jackson, Director of Human Resources. Screening of applications will begin immediately.