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Digital Marketing Practice Lead

Rand Group, LLC Houston ,TX
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

At Rand Group, our mission is to help people use technology for business success. Our digital marketing function has a very important role to play in generating inbound leads for our sales and professional services teams.  We are looking for a motivated, self-starting Digital Marketing Lead to join our team and support our growth. This role is a fantastic opportunity to develop and execute content driven digital marketing strategies focused on lead generation and to own, run and scale our online strategy. 

As a Digital Marketing Lead, you will be leading the efforts in marketing automation search engine optimization, pay-per click campaigns, display advertising, social media, lead nurture programs and end to end content creation oversight including display, audio and video. If you are a storyteller, a mentor, a collaborator with a drive towards data driven analysis and research, then Rand Group is the place for you!

Compensation and Benefits:

  • Rapid Advancement Opportunity
  • Objective and comprehensive bonus programs reward your contributions:
    • Production Bonus
    • Travel Bonus
    • Recruiting Referral Bonus
    • New business referral bonus
  • 100% company paid major medical health benefits
  • 100% company paid dental insurance, life insurance, long term disability, short term disability
  • 401k Plan with match

Work Life Balance:

  • Travel no more than 35%
  • 4 weeks PTO + Bonus PTO at 5, 10 and 15 years of service
  • Annual Charity match to a non-profit of your choice

Career Advancement:

  • Performance evaluations twice a year
  • 80 hours annual training
  • Personal Development Plan that is updated annually for career progression

Responsibilities:

  • Drive vision, strategy, resourcing and execution for digital marketing initiatives
  • Manage all aspects of PPC advertising strategy and make recommendations on ways to improve campaign performance and conversion rates
  • Work with delivery teams to identify opportunities for creating and testing content in ads and landing pages
  • Identifying and recommending strategic keyword targets and working with the team to generate new content in support of the keywords
  • Audit web content and recommend optimizations for better rankings
  • Planning and execution of marketing projects and campaigns

Qualifications:

  • 8+ years of executing digital marketing strategies that result in lead generation strategies
  • Bachelor’s degree in Marketing, Communications, Computer Science, Search Engine Marketing or related degree
  • Understanding of all aspects of digital marketing and analytics, especially SEO, PPC, display, social and remarketing
  • Proven ability to plan and implement marketing campaigns
  • Thorough understanding of keyword research techniques and algorithms
  • Strong proficiency in Google Ads, HubSpot, LinkedIn advertising, Google Analytics and other web metric systems
  • Demonstrable experience driving web traffic, customer engagement, click through, and designing and implementing web pages and content
  • Experience leading and developing diverse teams of digital marketers, including experts in SEM, SEO, creative and design, content marketing and social marketing
  • Experience managing digital advertising budgets
  • Exceptional writing and presentation skills that emphasize storytelling
  • Strong analytical skills and experience generating SEM reports
  • Possess strong decision making and time management skills
  • Demonstrates problem solving, attention to detail and critical thinking skills
  • Proficient with HTML, JavaScript, and other markup languages
Company Description
Join a team committed to delivering solutions that works specifically to the needs of each client. Our core values of integrity and respect are our guideposts to how we work. Since 2003, Rand Group has experienced consistent growth year over year. Take control of your career and work amongst driven, talented professionals in the industry. With performance evaluations twice a year, we offer opportunities for career advancement for our employees to chart their own career path.

Rand Group, LLC

Why Work Here?

Opportunity to Start and Lead a Digital Marketing Consulting Practice!

Join a team committed to delivering solutions that works specifically to the needs of each client. Our core values of integrity and respect are our guideposts to how we work. Since 2003, Rand Group has experienced consistent growth year over year. Take control of your career and work amongst driven, talented professionals in the industry. With performance evaluations twice a year, we offer opportunities for career advancement for our employees to chart their own career path.

Address

Houston, TX
USA

Website