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Growth Marketing Lead

Rad Hires
Oakland, CA
  • Posted: over a month ago
  • Full-Time
Job Description

Competitive salary + equity

Are you a seasoned Growth Marketer looking for an opportunity to scale and grow a Fintech startup and work alongside a seasoned founder, product & engineering team? If so, then this role is perfect for you. Rad Hires is actively recruiting for a growing startup who is scaling their growth efforts in the San Francisco Bay Area. Read below for more info on the role:

Today’s financial system is built to favor those with money. Our mission is to level that playing field by building financial products that help users better manage their financial future. Our app lets users access cash, build credit, spend money, file their taxes and more.
We are a fast growing team that’s deeply passionate about making a difference in the lives of millions. We’re solving huge problems and believe that a merit driven culture allows every team member to play a big role. Join our growing team in our Bay Area headquarters or additional offices across the US.
We are looking for an outstanding growth marketing lead who will collaborate closely with our Head of Growth on advertising, creative, distribution channels, and other initiatives vital to the company’s growth. If you are looking for a role where you can have massive impact and a wide scope, you will find this role compelling, challenging, and rewarding.
This role is in-person.

What You'll Do

  • Oversee and execute strategy on company marketing initiatives
  • Set and own growth marketing goals and metrics
  • Build out multi-channel growth campaigns across performance marketing, content, social media, influencer marketing and more
  • Align closely with Product to understand our customers needs, create go -to- market strategies, and create communication and collateral that reflects the company brand
  • Own a rigorous testing program, aiming to continuously launch, analyze, optimize, and scale new strategies and channels
  • Exercise a data centric approach to gather customer/user insights and use data to improve future marketing campaigns and results
  • Use marketing tech for attribution, lifecycle communications, and programs, funnel optimization in partnership with our Growth Product team, and reporting to gain insight and make decisions
  • Hire and manage a marketing team to accelerate your impact. We expect you to get dirty in the details to begin with, but able to grow a team and delegate your tasks as we progress
Requirements
  • Data-driven: you know how to leverage data and use it intelligently & with significance to make good decisions when confronted by ambiguity.
  • Growth Mindset: you can't stop thinking about new growth programs and coming up with new growth features to test. You don't only think of ideas and test them, but rather set up processes to increase the iteration speed.
  • Manage complexity - You know how to work out the nitty-gritty without losing sight of the big picture.
  • Sense of ownership - You are self-driven and appreciate taking on ownership of broad problem sets and drive them forward.
  • BS/MS in Math, Science, Finance, or other quantitative fields or equivalent experience
  • 5+ years of experience in B2C Growth, Performance, and Direct Marketing, developing a best-in-class marketing program
  • 3+ years of marketing analysis experience with a proven understanding of metrics, online media test methodology, and optimization strategies
  • 2+ years experience building, leading and inspiring high-functioning teams
    Bonus: Start-up, FinTech, or mobile app advertising experience
Benefits
  • Health coverage (medical + dental + vision)
  • 401K
  • Life and short term disability insurance
  • Additionally, free lunches

Rad Hires

Address

Oakland, CA
USA

Industry

Business

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