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SEARCH MARKETING LEAD

RJM Technologies, Inc. Washington, DC
  • Posted: 26 days ago
  • $120,000 to $130,000 Annually
  • Contractor
  • Benefits: Vision, Medical, 401k, Dental

Our client, a major non-profit association, is looking for a SEM / SEO Search Marketing Lead to join their marketing organization for a long-term consulting assignment in Washington, DC. The Search Marketing Lead will work cross-functionally with business unit owners, campaign managers, project managers, product developers, and other internal stakeholders, and will serve as an internal advocate, educator, and subject matter expert for Paid and Organic Search strategy, development and integrity. This position will also be responsible for tracking, analyzing, and communicating results and insights to share within the organization.

RESPONSIBILITIES

Optimize programs to drive both desktop and mobile site traffic, conversion, and ROI

Track, report, and analyze results

Serve as Search Marketing internal advocate, educator, and subject matter expert

Develop annual search marketing plan

  • Provide strategic direction based on historical results and organizational goals
  • Identify opportunities and risks based on market trends
  • Prioritize projects and develop roadmap for execution

Manage relationship with vendors

  • Providing strategic direction
  • Oversee deliverables
  • Manage scope of work
  • Negotiate rates and contracts

Work with internal stakeholders

  • Highlight priorities
  • Develop roadmap for implementation
  • Deliver insights on performance

QUALIFICATIONS

  • BA/BS degree
  • 5+ years of SEO/SEM experience
  • Digital and multi-channel marketing experience
  • Excellent communication, presentation, & project management skills
  • Proven ability to drive KPI's across platforms
  • In-depth experience managing PPC campaigns across Google and Bing
  • Experience with bid management tools
  • Strong experience with Adobe Analytics
  • Experience with crawling products
  • Understand the principles of user experience
  • Strong control of the English language
  • Master of Microsoft Excel
  • Experience with A/B testing
  • Experience managing budgets
  • Up to date with the latest trends and best practices in SEO and SEM

RJM Technologies, Inc.

Why Work Here?

Great people with great values and great ethics.

Premiere provider of talent to major organizations.

Address

601 E Street NW, Washington, DC 20049
Washington, DC
20049 USA

Website

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