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Director, Consumer Communications

REEF Miami, FL

  • Expired: March 20, 2021. Applications are no longer accepted.

Who We Are REEFs mission is to connect the world to your block. We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America. Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way. What Youll Do The Director of Consumer Comms will manage REEFs PR efforts for all things consumer facing. The role will focus on REEFs Neighborhood Kitchens business; however the Director of Consumer Comms will also play an instrumental role in consumer partnerships, activations and event marketing across all consumer-facing verticals including health care, convenience, mobility, logistics and experiential. Strong candidates will have extensive consumer communications experience in a technology or startup environment, deep relationships with food and beverage media, have experience planning and running large scale, experiential activations and have demonstrable experience managing PR campaigns and events that drive earned media coverage and brand awareness. * Work with Head of Communications to develop REEFs consumer communications strategy. * Execute consumer communications strategy via daily press release writing, pitch strategy development, and managing proactive and reactive media opportunities. * Work cross-functionally to ensure coordinated, strategic, and impactful brand launches on an ongoing basis * Partner internally on experiential event strategy and execution * Manage REEFs Consumer PR and Local PR agencies. * Maintain relationships with key journalists, influencers, officials and partners in key regions. What We Want From You * 5+ years of consumer communications & PR experience, preferably at startups and high-growth companies * Extensive relationships with key media, business, and industry leaders across North America * Experience planning and producing strategic, consumer-facing events and activations * Experience managing partnerships from a PR perspective including partner management, launch planning and execution * Experience managing PR agencies * Be a strong self-starter who is eager to make their mark in a fast-paced, entrepreneurial organization * Experience working across various regions and/or territories * Ability to develop strategic plans and advise senior leaders while also delivering at the tactical/operational level this person should be able to conceptualize a strategy and directly implement and engage media * Excellent organization, communication, writing and presentation skills: experience managing teams and working collaboratively across multiple levels, functions and regions * Must be capable of managing multiple issues and projects at once. Prioritization is key to success. What Well Provide * Medical * Dental * Vision * Life and Disability * 401K * Paid Time Off (PTO) Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. * Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone. * Work is performed in a professional office environment. Working Conditions Work is performed indoors for extended periods of time including up to the entire duration of shift. REEF Technology is an equal opportunity employer, and we value diversity at our company.

REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. [The EEO statement is required for all job postings]


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Miami, FL
33299 USA



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