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Digital Marketing Specialist

RE/MAX 1ST Elmhurst ,IL
  • Posted: 22 days ago
  • $16 to $18 Hourly
  • Full-Time
Job Description

 Digital Marketing Specialist

You will be responsible for the strategy, development, execution and maintenance of digital marketing communications. You will have a high attention to detail and ensure brand identities are consistently carried out across all digital marketing materials and platforms, based on existing branding and creative collateral. You will bring a highly diverse set of digital skill sets, including managing email marketing, maintaining CMS and CRM platforms, and defining/reporting on key performance metrics and optimizing for continuous improvement.

1. Email Marketing

·         Eblast design and development utilizing CRM tools

·         KPI Setting & Reporting

·         Database Management

·         Create email marketing campaigns to promote products or services.

·         Ensure marketing message is conveyed clearly and delivered properly to prospects

·         Ensure messages are sent in proper form and template, mobile friendly and CASL compliant

·         Include persuasive 'call-to-actions' in advertisements and promotions

·         Track and analyze direct and interactive marketing campaigns

·         Use performance reports to create campaign analysis and identify successes, shortcomings and opportunities for improvement

·         Act as the business liaison with the CRM provider, understanding their technology offering and enabling business partners to fully                     leverage  the platform

·         Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual                            improvement in digital marketing efforts

2. Digital Marketing Collateral

·         Maintain Web Platforms via CMS with relevant updates including designing and publishing banners, exploring and building out                         promotional modules, and publishing blog and new project collateral,as available

·         Liaising with other Brokers to align online efforts and ascertain support when necessary

·         Creating & updating digital media advertising for Brokers

·         Research and report/ track analytics with weekly trending report using Google Analytics, HubSpot

3. Project Marketing Collateral

·         Creative design of project-specific marketing collateral including, social media posts, hours signs, stationery, etc.

·         Creative design of event-specific collateral including guest invitations, etc.

Experience:

·         Email design, campaign building and programming experience

·         Lead nurturing and conversion with CRM experience

·         Technical knowledge of email marketing components and best practices, including known compatibility issues across platforms / email             clients

·         Experience with design programs required, i.e. Adobe Illustrator, Photoshop, InDesign

·         Experience with basic online advertising platforms and analytic reporting (SEM, SMM)

·         Self-motivated with the ability to proactively find ways to improve and connect

·         Excellent relationship management, resourcefulness and communication

·         Ability to multi-task and adhere to deadlines

 Education:

·         Bachelors degree in related field, design background is a plus

 

 

Company Description
Cutting edge real estate brokerage offering the highest level of innovation, technology in the industry.

RE/MAX 1ST

Why Work Here?

Awesome place to work, cutting edge office and technology with room for advancement

Cutting edge real estate brokerage offering the highest level of innovation, technology in the industry.

Address

Elmhurst, IL
USA

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