Do you use Instagram, tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? Do you love creating videos and content? We're looking for a marketing assistant to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
Build and manage the company’s social media profiles and presence, including Instagram, Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.
Create and edit videos for distribution on the social networks.
BA/BS degree or equivalent work experience.
Active and well-rounded personal presence in social media, with a command of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
Proficiency in using social media software to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
Video creation and editing skills.
Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.
This is your opportunity to work with a great company, learn many valuable skills and participate in growing a great team. Our business is positioned to quadruple in size in the next year and there will be opportunities for advancement and management positions for hard working, self-motivated, and capable employees.
If you can commit to the following principles, then you are the type of person who will be successful and thrive as part of our company. If you feel this level of engagement is not right for you or that you’re not willing or able to participate with us at this level, we are not a good fit for you. Our expectation is that you will take the steps necessary to do what you say you are going to do and be accountable for your actions. In other words, live “Above the Line.” We understand that not every person is ready for this level of performance, and we appreciate the honesty of those who decide this is not the right place for them. On the other hand, you would make an ideal candidate to join our company if you are willing to commit to the following Above the Line principles:
Accountability: See It, Own It, Solve It, Do It
Become part of the solution
Respect for others and their feelings
Ask the question: “What else can I do?”
Ask the questions: “What coaching do you have for me?” and “What can I do better?”
Personal ownership and pride
Show others that you care