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Product Manager (CPG industry)

Pulmuone Foods USA Fullerton ,CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Company Brand Overview:

Pulmuone is a LOHAS, Lifestyle of Health &Sustainability, company that seeks to promote beautiful harmony between people and the earth. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provide our consumers a wide variety of delicious products that areinspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

We are currently seeking a Product Manager to manage existing plant based protein products and develop new products through comprehensive consumer & product knowledge and insight and build strong brand equity by executing effective consumer communication plan.

Responsibilities include but not limited to:

  • Develop and maintain a strategic 3 year plan to support growth and profitability targets by innovating and maintaining new products
  • Support the category growth strategy through consumer, market & brand understanding
  • Manage product lifecycle including SKU rationalization and PEM (Product Excellence Management)
  • Perform competitor analysis and develop defensive/offensive plans
  • Analyze and develop defensive/offensive plans with competitor’s products
  • Research and track market and competitive trends to remain abreast of category developments
  • Set and manage P&L targets by categories and channels
  • Execute NPD process for new product
  • Develop strategies to communicate with consumers
  • Execute marketing plan in conjunction with agencies
  • Develop new product marketing plan and execute
  • Develop & implement in-store promotion plan
  • Manage web-site, bloggers and social medial contents
  • Develop and direct marketing/sales collaterals such as sell sheet, brochure; ensure proper inventory is kept
  • Manage archive to ensure all artwork designs and marketing materials remain current
  • Develop annual marketing budget and deliver all marketing activities with the agreed budget
  • Conduct market research to identify market requirement for current and new products

Qualifications/Skills:

  • Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus
  • Passion for food is a must!
  • 5-8 years of relevant work experience in product innovation marketing and branding (CPG experience preferred),
  • Food industry experience is a plus
  • Strong MS Office skills, with emphasis on Excel and PowerPoint
  • Excellent verbal and written communication skills
  • Ability to accomplish tasks in a timely manner and meet deadlines
  • Comfortable with flexibility/multi-tasking/multi-racial in a fast-paced environment
  • Fluent in Korean is a plus

Please email your resume to minc@pulmuone.com

Pulmuone Foods USA

Why Work Here?

Competitive Benefits!

Address

2315 Moore Ave
Fullerton, CA
USA