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VP, Media, Publicis Health Media- Philadelphia

Publicis Health Philadelphia, PA
  • Expired: October 10, 2019. Applications are no longer accepted.

About Publicis Health

Publicis Health is the world's premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health's mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology-for good.

 

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue. 


Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth | Twitter: www.twitter.com/PublicisHealth/

 
Publicis Health Media
 

Publicis Health Media (PHM) is the strategic media planning and buying agency within Publicis Health, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

 

PHM's core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with Publicis Health and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

 

Our core capabilities include:
Connections Planning

Business Intelligence and Performance
Cross-channel planning and buying
Paid and Organic Search
Programmatic Buying
Mobile
Social

 
Position Summary

The VP exercises broad-based organizational leadership by being a cross-functional leader. The VP

provides direction, management and leadership to media team. This role owns media strategy and

execution of key accounts. The VP serves as a conduit between PHM senior management and

clients/company personnel. Maintains strong client relations. The VP is focused on building overall people

and organizational capabilities to ensure the company achieves its business strategy. Part of core account team.

 
Key Responsibilities
 
Knowledge

  • Channel and audience agnostic by virtue of having expertise in several areas & being deeply

    knowledgeable about breadth of marketing options (behind media). Approaches brand from holistic media perspective

  • Recognized expert in media disciplines (e.g., research, buying, planning, etc.) with the ability to

    deliver significant insight to the client's business

  • Understands the total marketing process and the strategic role of media

  • Recognized industry expert outside of the company

  • Grasp of PHM and client business functions and processes

  • Strong knowledge of research and tools capabilities

  • Ability to predict industry trends

     

Internal: Operations, Tactics and Strategy

  • Strategy: Has vision for the brand and is the leader creating brand planning based on that vision.

  • Ensures that strategies align with objectives and objectives of projects are met. Contributes to

    agency level strategic initiatives. Oversees team in developing clients' media strategy and analyses (online and offline). Translates brand marketing objectives into succinct digital media strategies.

  • Collaborates with other PHCG agency teams to ensure strategic alignment of client's needs

  • Financials: Oversight of program budgets, including staffing and resource requirements. Influences management of department resources. Responsible for major negotiations at the higher dollar values or accountable performance agreements.

  • Execution and Process: comprehensive media management of key accounts: industry/category knowledge; media planning, negotiations; implementation; performance tracking and analysis

  • Coordination: Uber-coordination (and integration) among all capabilities/ agencies.

  • Best practices: Proactively searches out (and shares) best practices from around the network to

    strengthen the team's ...

Publicis Health

Address

Philadelphia, PA
USA