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Paid Social Supervisor

Publicis Health Media
Philadelphia, PA
  • Posted: over a month ago
  • Full-Time
Job Description
Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
 

Job Description

The Paid Social Media Supervisor is a subject matter expert and serves as key resource for the Paid Social team, clients and partner agencies, vendor partners, and internal cross-functional counterparts. The Supervisor has a deep understanding of multi-channel media plans and cross-channel success measurement, and can articulate the role that paid social plays in a holistic strategy. 

The Supervisor works to develop paid social strategy for and is responsible for setting up, optimizing, and reporting on complex social campaigns across all platforms.  

While providing thought leadership and oversight, the Supervisor is responsible for the quality of Associate- and Manager-level team members’ work. 

Key Responsibilities 

Knowledge 

  •  Understands the relationship between paid, owned, and earned social media tactics 

  • Has solid knowledge of the brands, category, channels & processes 

  • Deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Snap, etc. 

  • Well versed in vendor landscape, contributes to agency POVs 

  • Maintains understanding of new and evolving product offerings 

  • Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services 

  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint 

  • Demonstrates experience with analytics tools such as Google Analytics  

  • Understanding of Facebook Advanced Measurement Solutions – add  

  • Understands Facebook Pixel and other technical paid social platform solutions - add 

  • Familiarity of monitoring campaign financials, budgets, and processing program invoices 

  • Understands how the agency works and how jobs flow through the agency 

  • Understands scope of work and flags scope creep on assigned account 

Internal: Operations, Tactics and Strategy 

  • Leads research of target audiences within social platform tools and cross-functionally across agency 

  • Oversees campaign planning & architecture across assigned accounts 

  • Oversees daily operations of Managers and Associates on assigned team(s) 

  • Accountable to work product of Managers and Associates on assigned team(s) 

  • Implements optimizations based on cross-channel knowledge sharing via advanced test & learn approach  

  • Identifies opportunities to improve paid social team operations and works with Associate Director & up to develop and implement solutions 

  • Plans social media as part of a holistic media approach & influences clients’ social media goals 

  • Leads budget projections with support from Manager role 

  • Compiles data across several social media platforms and maintains high level of standard in creating and delivering weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development 

  • Leads paid social contributions during client & creative agency status and reporting meetings 

  • Oversees client deliverables and continuously improves work product  

  • Leads social media vendor relationships, setting expectations and holding them accountable 

  • Develops talent by setting clear expectations for the Associates and Manager(s) on the team and tracking against career progression 

Client Relationship 

  • Expert knowledge of clients’ business goals  

  • Day to day point of contact for the assigned client and agency partners as it pertains to paid social campaign management 

  • Ability to translate and communicate campaign success to clients  

  • In-person interaction and presentations with assigned brand team members 

  • Manages client facing deliverables and communications specs, program details, and deadlines 

  • Participates in client status calls and financial meetings with client and provides timely follow-ups 

  • Ability to clearly communicate both orally and in writing 

Qualifications

  • Exhibits Integrity and Trust 

  • Exhibits Self Development 

  • Adherence to agency procedures (on-time and accurate timesheets, 360 feedback)  

  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 

  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one¹s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style. 

  • 5-7 years biddable social media campaign management experience 

  • Experience in managing a team needs to be added  

  • Facebook Blueprint Certification desired 

  • Healthcare industry knowledge a plus 

 



Additional Information

All your information will be kept confidential according to EEO guidelines.

Publicis Health Media

Address

Philadelphia, PA
USA

Industry

Business

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