Associate Director of Equine Marketing and Sales
The Associate Director Equine Marketing/Sales will oversee the company's equine sales and marketing strategy and equine customer management to drive profitable growth and achieve leadership of products. Associate Director Equine Marketing/Sales will understand the commercial aspects of business as well as the equine market. They will be an integral member of the commercial team, helping develop and implement the company's go-to-market and growth strategies. They will be responsible for planning, coordinating, and executing sales and marketing plans with key accounts to achieve equine sales targets and category leadership. Responsibilities will include channel strategy development, account planning, annual budgeting, brand management, forecasting, promotional planning, and relationship building with key customers.
Lead the development of the equine marketing strategy and sales plans with key customers in accordance with corporate goals.
Manage and build relationships with equine accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for all equine products.
Manage and grow capabilities of the equine team, which includes brand managers and sales specialists.
Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
Lead the development of online shopper insights and category innovation and become the category captain with key equine partners.
Lead the management and strategy behind equine events and sponsorships that include influencers, trade shows, and other events.
Maintain expertise of the equine supplement landscape and online competitors, identifying trends and online growth opportunities.
Develop annual sales and marketing plans and create and execute annual promotional plans for equine products with customers.
Collaborate cross-functionally with ecommerce, retail, and the veterinary channel teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
Propose marketing based on market demand and insights and advise regarding promotional opportunities.
Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems. Regular Attendance is required.
Perform other assigned duties as may be required in meeting company objectives
Communicate effectively with other departments within the organization and function within a team environment.
10+ years of CPG Equine sales and marketing experience domestically.
In-depth understanding of the equine industry, dealertrack, and developing executing sales and marketing strategy, plans, and campaigns..
Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units.
Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions.
Experience growing organizational capabilities.
Provision PeopleLancaster, SC
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