Manager, Sales Planning - CPG Food/Drug/Mass - REMOTE
Professional Recruiters Salt Lake City, UT
- Posted: over a month ago
- Benefits: 401k, dental, life insurance, medical, vision
REMOTE: Mgr, CPG Sales Planning and Category Mgmt: FDM (Food/Drug/Mass) - National - NO RELOCATION NEEDED
The Manager of CPG Sales Planning (REQUIRED) and Category Management is responsible for bringing Marketing initiatives with designated brands to life through flawless execution with retail customers through close, day to day collaboration with Brand and channel sales teams. Any CPG OK on national level to national FDM retailers: health and wellness preferred.
Additionally, the Manager of Sales Planning and Category Management will be responsible for engaging with brand teams to develop all sales materials and collateral support for retail execution, and may include customer presentations and selling sheets, displays and other retail POP support by brand and channel. Also work to identify and create category and brand insights and selling stories, brand priorities by channel and key customer, and retailer recommendations with regard to pricing, promotion, assortment and shelf placement.
Travel up to 35%, post Covid. The office is based in Salt Lake City, Utah. If the candidate does not live in Utah, he/she is required to be there for in-person meetings with the team on a regular basis. There will also be attendance expected at sales meetings, key retailer market meetings, trade shows and in-store visits throughout the year. Remote OK. No relocation required.
Sales Planning and Strategy (Required #1 priority)
Work closely with sales leadership and marketing team to identify growth opportunities by brand and channel and develop appropriate programs to achieve results. Contributes to the annual business plan process by providing guidance on in-store strategies that achieve brand objectives. Collaborates with cross functional departments including: Operations, Field Sales and Brand Marketing Teams to deliver projects on-time, on-budget that exceed customer expectations. Works closely with brand teams and sales leadership to create “best-in-class” selling materials such as new item presentations, sell sheets, and category review templates for major customers. Directs the creation of sales presentations sell sheets for new items and promotional drives with designated brand teams and communicates out to field sales. Designs and develops in store merchandising / FDM channel solutions that serve and align with brand initiatives and individual customer needs. Work with internal marketing and sales leadership to create annual trade promotion calendars by brand and channel, along with promotional guidance on displays, price-points, timing, during, and other support. Work with sales and marketing teams to create seasonal and account events, again by channel, key customer and brand/products.
Trade Marketing (2nd priority)
Drives Trade Marketing strategies through regular market visits, customer/ sales team meetings. Owns and communicates Trade Marketing production timelines to all relevant stake holders including specific brand teams, sales leadership, operations, logistics, supply chain and vendor partners. Helps develop off shelf displays, permanent and semi-permanent seasonal racks, display pallet modules, coupons and other opportunities.
Category Management (3rd priority)
Stays up to date on industry trend analysis, competitive activity and changing shopper behaviors through industry publications, events and insights reports and communicates these business insights to all stake holders within the company. Analyze data to identify opportunities and gaps by key retailers, channel and brand in terms of distribution expansion, promotion and/or pricing elements. Develop standard sales POS reports to deliver monthly to all field sales, upper management and brand groups. Develop new item selling stories using SPINS, IRI, Nielsen and other category management inputs available.
Bachelor’s degree required. Minimum 5 year’s consumer goods industry experience with focus on Sales Planning (required), Trade Marketing, Category Management, is required. Nationwide CPG experience with the following key accounts highly preferred: i.e., Walmart, Target, Kroger, HEB, Albertsons/Safeway, Publix, Meijer. Must be highly skilled in Microsoft Excel, Outlook and PowerPoint. 3 years’ experience working with syndicated data providers such as IRI, Nielsen and SPINS. Strong planning, prioritization, and project management.
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