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Digital Marketing Specialist

Proassurance Franklin, TN
  • Posted: 25 days ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

The Digital Marketing Specialist’s primary role is coordinating successful marketing and advertising campaigns for the podiatric, chiropractic, dental and lawyer professional liability lines of business.

Essential Duties and Responsibilities:

Primarily focused on creating and maintain the digital marketing presence for the various lines of business through effective email campaign and social media presence contributes to email marketing strategy through interaction with marketing and other departments to create, execute, analyze and improve our email campaigns.

  • Takes longer-form content (blogs, podcasts) and converts into micro-content (short video posts, stories).
  • Writes effective copy in a variety of styles for Twitter, Facebook, LinkedIn, etc.
  • Shoots, edits, and produce s3-5 short videos per month for use across video media platforms

Maintains working knowledge of latest trends in digital marketing

  • Utilizes a range of techniques for digital marketing, including paid search, SEO and PPC
  • Maintains knowledge of Google tools such as Analytics, Search Console, Keyword Planner, Optimize
  • Completes other duties/responsibilities as directed by Marketing Director, and Manager
  • Collaborates with other teams to ensure brand consistency
  • Live Treated Fairly® every day


  • Minimum of a Bachelor’s Degree in marketing, communications, project management, or related field.
  • 1-2 years of digital marketing experience required.
  • Proficiency with Microsoft Office Suite and experience working with InDesign, Adobe creative products and HTML formatting a plus—with strong proofreading skills
  • Google Analytics and Google Ads Certified is preferred
  • Familiar with Constant Contact, HubSpot, and HootSuite
  • Familiar with tools like Google Analytics, Google Ads, Bing Ads, Display Ads
  • Self-starter and willing to take initiative on projects
  • Comfortable working in a creative, forward-thinking department
  • Strong interpersonal and written, and oral communication skills
  • Critical abilities include managing multiple projects, strong organizational skills, and great attention to detail—all while working in a fast-paced, demanding environment

Additional Comments

As corporate business decisions are made and the direction of the company evolves, the duties and responsibilities outlined above are subject to change in scope and detail.


Why Work Here?

Great benefits, professional development and room for growth!

Build Your Career with Us Choosing a place to apply your talents is an important decision for anyone. You have plenty of options. Why choose ProAssurance? ProAssurance recognizes that people and their talents are fundamental to building a successful company and aspires to an employer of choice status where individuals are valued, recognized, and rewarded for their contributions. ProAssurance specializes in healthcare professional liability, products liability for medical technology and life sciences, legal professional liability, and workers' compensation insurance. We are an industry-leading specialty insurer operating in all 50 states. Kick-start your career and join a team of over 1,000 talented employees. With 30+ office locations, we have job opportunities around the country. Committed to You ProAssurance is not only committed to your professional growth and development, we are committed to your health and well-being, helping you balance work-life needs, and providing opportunities for your future. As a prospective employee, you can view an overview of Company benefits. The ProAssurance Way What is important to you? ProAssurance’s Mission, Vision, and Values help shape every part of our culture. ProAssurance is an integrated family of companies built on the foundation of integrity, leadership, relationships, and enthusiasm.


3000 Meridian Blvd Franklin, TN 37067
Franklin, TN

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