Digital Marketing Coordinator

PCNA is seeking a digital marketing professional to join the growing Communications Team. PCNA’s mission is to promote nurses as leaders in cardiovascular disease prevention and management, and the last few years have seen an expansion in the breadth and depth of resources we provide to nurses in support of this mission. The Digital Marketing Coordinator will support the organization’s efforts by managing digital marketing campaigns and designing engaging graphics.

The ideal candidate is a creative individual with a good eye for design that is excited to bring new content creation ideas to the table. This team member will report to the Communication and Marketing Manager. This position will work in partnership with the rest of the PCNA team to educate and elevate cardiovascular nursing through social media, print and digital media, and other communications and marketing avenues.

Responsibilities:

Design for Print and Digital

• Design print and digital PCNA reports and materials, including annual reports, infographics, and PowerPoints.

• Collaborate with education department to develop clinical and patient education materials.

• Support a strong brand voice and identity, including an update of brand guidelines and ensuring that PCNA brand guidelines are upheld in both internal and external projects.

Social Media Management and Design

• Manage PCNA’s current and future social media platforms.

• Create, curate, schedule, and manage social media posts, accommodating best practices and needs, such as communication campaign deadlines for funded projects.

• Work with Education Department and Communication and Marketing Manager on content development, with the Digital Marketing Coordinator responsible for design and distribution of posts.

• Develop original, high-quality, and captivating content, including short-form videos.

• Orchestrate PCNA’s entry into Instagram.

• Work with Education Team to expand cutting-edge techniques utilizing social media to connect with and engage learners.

• Monitor and evaluate analytics to continuously identify areas for improvement.

• Present and attempt new or innovative social media campaigns.

• Keep up to date with trends and best practices in social media.

Additional Responsibilities

• Identify opportunities for growth and innovation in marketing and communicating about PCNA’s products, services, and activities.

• Work with Communication and Marketing Manager to develop consistent imagery and language across platforms to maintain a voice, look, and feel for PCNA online.

• Work with Communication and Marketing Manager to maintain the editorial calendar.

• Work with Communication and Marketing Manager to perform other communications duties, including website updates, SEO, email marketing, newsletter, proofreading, and other communications duties.

• Work with the Communication and Marketing Manager and Education Team to promote educational pieces and campaigns.

• Lead video editing projects for PCNA staff including social media and other platforms.

Qualifications

• Bachelor’s degree in a related field

• 2-3 years’ experience in marketing, social media, or design

• Proficiency with one or multiple design programs

• Ability to balance workload with short- and long-term project deadlines and address changing priorities

• Excellent written and verbal communication skills

• Desire to be a part of a dynamic team and a willingness to be a team player