PLS law firm is seeking a Marketing Director with experience in digital and print advertising - a strategic and creative marketing leader. We’re a start up law firm and we’re looking for an individual who can create and lead our marketing department and contribute to the growth of our firm.
Build and execute a full year marketing plan across all channels
Analyze the current market, drive strategy, budget and execution of brand marketing initiatives through any medium required, ensuring a singular brand message across all consumer touch points including web, paid media, social, etc.
Strategize and develop creative content material
Hire and oversee freelance personnel for content creation
Implement digital and print marketing campaigns
Analyze marketing data and optimize platforms to increase ROI
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Manage and refine the organization’s social media presence
Manage and measure marketing campaign costs
Report on the effectiveness of marketing campaigns using pre-determined KPIs
Utilize data for marketing campaigns, interrogating the organization’s databases and external data
Identify new business opportunities
Conduct market research studies
Negotiate with media agencies and secure agreements on the production of promotional materials
A Bachelors degree with 5+ years of marketing leadership experience.
Experience growing a brand/company from to strong market presence and significant revenue
A strong drive for results, with the ability to manage independently and take calculated risks
A natural ability to collaborate well with others across the organization and thrive in a fast-paced and highly-fluid environment
Extensive experience with digital advertising platforms including facebook/ instagram, google/ youtube, linkedin and yelp.
Prestige Legal Solutions