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SEO/PPC Strategist

Pink Point Media Baltimore ,MD
  • Posted: 18 days ago
  • $48,000 to $59,000 Yearly
  • Full-Time
  • Benefits: 401k, dental, life_insurance, medical, vision
Job Description

SEO/PPC Manager job description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) and PPC (Pay-Per-Click) Manager to join our digital marketing agency! As a SEO/PPC Manager you will be responsible for planning, implementing and managing client SEO and PPC strategies.  

SEO Manager duties and responsibilities

  • Plan, develop and implement SEO and PPC strategies

  • Maximize ROI for paid and organic search campaigns 

  • Regularly perform thorough keywords research

  • Identify key SEO and PPC KPIs

  • Monitor redirects, click rate, bounce rate, conversions and other KPIs

  • Prepare and present reports regularly

  • Identify buyer personas to better target identified audiences

  • Identify problems and deficiency and implement solutions in a timely manner 

  • Suggest improvements in process and productivity optimization

  • Communicate with clients as their primary point of contact

  • Collaborate with web developers, copywriters, and marketing team

  • Write and edit ad copy

  • Write and edit SEO copy, including static pages and blog posts

  • Stay up to date with the latest SEO, PPC and digital marketing latest trends and best practices

SEO Manager requirements and qualifications

  • 3+ years of experience as SEO/PPC Manager or similar role 

  • 3+ years of experience in planning and implementing a successful SEO and strategies

  • 3+ years of experience web analytics, marketing, and business development

  • Expertise in A/B and other testing methods

  • Familiarity with HTML, CSS, JavaScript

  • In-depth knowledge of research principles and methods and experience in analyzing data 

  • Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel

  • Project management skills with attention to detail

  • High proficiency experience with Google Analytics, Google Tag Manager, Google Search Console, Google Ads, and Google My Business

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • BA/MA in marketing or similar relevant field

  • Google Adwords Certified

  • Google Analytics Certified

 

Pink Point Media

Why Work Here?

First class team, great clients and room for growth!

Address

Baltimore, MD
USA

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