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Conversion Rate Optimization Specialist (REMOTE)

Pineapple Company Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Conversion Rate Optimization Specialist (REMOTE)

We are looking for a full time Conversion Rate Optimization (CRO) Specialist. Your job will be to assist in the creation and optimization of online, direct-response market funnels for health supplements. You must have thorough DTC online sales funnel experience and split testing experience.

RESPONSIBILITIES:

  • Overseeing creation of new funnel pages from the view of the marketing department

  • Creating extremely detailed developer briefs to creation of funnel pages

  • Working with a team (copywriter, designer, developer) to launch new funnel pages and split tests

  • Optimizing the funnel at key optimization points

  • Maintaining a split test roadmap

  • Coming up with new ideas for split tests

  • Ensuring this is minimal downtime between split tests

  • Ensuring split tests reach statistical significance

  • Ensuring ideas split tested are designed to make maximum impact in conversion

  • tracking, improving and optimizing funnels at multiple points

  • Ensure highest accuracy and confidence in optimization data

  • Competitor spying to gather new ideas to test (test orders, monitoring pages for changes)

  • Holding company brainstorms for new ideas

  • Attend seminars and webinars to get new optimization ideas & best practices

  • Working with copywriter to improve copy elements

  • Mocking up skeleton of new pages for developers / marketing department

  • Writing briefs for tech team and design team to execute work

  • Manage split test calendar to ensure tests are always running, low/no downtime

  • Setting marketing and optimization goals for each product / funnel

  • Being “second set of eyes” on new copy and pages we create

  • Optimizing the entire funnel, online, offline, text messages, followup emails, etc.

 

EXPERIENCE

 

  • Strong understanding of direct marketing principles (sales funnels, conversion factors, metrics)

  • Setting up, monitoring and analyzing split tests

  • Experience with split testing and CRM SaaS

  • Experience with Google Analytics and specifically Tag Manager

  • Understanding of basics of statistical relevance as it relates to split tests

  • Experience managing freelancers and a team to help you execute changes and new page development

  • Experience systemizing and automating highly repetitive tasks, delegating those tasks



What We Offer…

 

- Fully Remote Opportunity (US/Canada)

- Medical Benefits & 401K

- Company Retreats 2x a year

- PTO

- Competitive Base Salary + Bonus Opportunity

 

Company Description
We create innovative health supplements and brands combined with strong partnerships and unique stories.

Today, people want products with purpose and relationship with people, not just an object. By knowing the person behind the product, they know what they believe in and why it matters.

Pineapple Company

Why Work Here?

Work from home, competitive pay, semi-flexible hours, benefits, strong company mission

We create innovative health supplements and brands combined with strong partnerships and unique stories. Today, people want products with purpose and relationship with people, not just an object. By knowing the person behind the product, they know what they believe in and why it matters.

Address

Washington, DC
USA

Website