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Marketing Director

PickleJar
Houston, TX
  • Posted: over a month ago
  • Full-Time
  • Benefits: dental, medical, vision,
Job Description

At PickleJar Live, we attribute much of our success to the strength of our marketing division. To build on this momentum, we’re searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role

  • Assist in the development and implementation of the company’s brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Responsibilities

  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
  • Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
  • Research competitors to stay current with similar products or services on the market
  • Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
  • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
  • Create and maintain a successful brand and image that attracts customers to the product or service
  • Develop marketing strategies for new products or services that comply with current company standards

Skills and Qualifications

  • Excellent communication skills, both written and verbal
  • Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
  • Ability to lead groups and be decisive
  • Collaborative skills to accept and incorporate ideas into strategies
  • Time management and organization in order to meet strict deadlines
  • Ability to recognize trends and stay ahead of them
  • Proficient with analysis and design software
  • Knowledge of internet marketing campaigns, including SEO
  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role

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Company Description
PickleJar was created with the underlying philosophy that doing good is great for business and our communities. PickleJar supports all communities through a common love of music and allows fans, artists and organizations to connect and provide a better music experience while streamlining the giving back process for everyone.

Music brings people together from different backgrounds and has the power to help us laugh, cry, celebrate and heal. PickleJar enables a deeper connection between fans and artists as they come together for a common goal. Music and PickleJar, better together.

PickleJar

PickleJar was created with the underlying philosophy that doing good is great for business and our communities. PickleJar supports all communities through a common love of music and allows fans, artists and organizations to connect and provide a better music experience while streamlining the giving back process for everyone. Music brings people together from different backgrounds and has the power to help us laugh, cry, celebrate and heal. PickleJar enables a deeper connection between fans and artists as they come together for a common goal. Music and PickleJar, better together.

Address

Houston, TX
USA

Industry

Business

Website

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