VP - Director of Marketing and Client Expereince
- Expired: June 09, 2022. Applications are no longer accepted.
Position SummaryThe Director of Marketing and Client Experience will develop short-term and long-term strategic marketing plans and implement marketing programs that capitalize on business opportunities to target new and existing client segments, contribute to the achievement of strategic business plan objectives to drive revenue, increase market share, and achieve optimal brand awareness. This position will partner with senior executives and other leaders within the organization to increase revenue streams and evaluate market opportunities for products and promotions. The Director will lead the advertising, branding, public relations, communications, business development and marketing initiatives for the company.
They will also define, create and lead the implementation and execution of innovative strategies that deliver a consistent and trusted service experience for all PeoplesBank clients. To create competitive advantage, and ultimately drive revenue growth through well-served and engaged clients, the Director of Marketing will champion the client experience while balancing the business needs of PeoplesBank.Essential Requirements, Duties, and ResponsibilitiesMarketingWork with business partner experts to establish and guide strategy and KPIs by channel, evaluate marketing targets, plan marketing investment (level and placement), and find opportunities for growthLeads and manages all aspects of marketing, communications and advertising agencies to initiate marketing campaigns aligned with organizational goals, maximizes return on investment (ROI) and promotes collaboration with team members and internal clients.Work closely with business partners to define key data requirements and build advanced reporting to answer key client, marketing, and business strategy questions. Perform ad-hoc data analysis to answer business questions and guide strategy.Lead and direct the Product Innovation and Management Committee (PIMCO).
Review products and services offered by competitors to ensure the Bank's competitiveness in the market; participate in the development and enhancement of products and services to meet the competitive challenges.Develop results-oriented short- and long-term marketing, advertising and public relations strategies that favorably promote the Bank's products, services and image; consult with Bank leadership to ensure that strategies comply with Bank and regulatory policies and procedures.Creates, manages, and deploys acquisition and retention marketing campaigns across marketing channels including Search Engine Optimization, Paid Search, Direct Mail, Point of Sales and digital marketing campaigns.Leads social and digital marketing initiatives for the Company.Tracks and analyzes marketing and sales campaigns and trends in order to measure campaign program effectiveness.Create, manage, and present marketing performance reports on a regular schedule.Conduct research and analyze of market conditions and client preferences.Develop and manage departmental budgets to achieve the Bank's marketing goals and objectives.Participate with non-profit organizations to reinforce the Bank's commitment to the community.Client ExperienceDevelop leading edge strategies to expand reach, impact, and quality of the client experience.Gain first hand understanding of how clients engage with the brand across all touch points and draw conclusions to continually evolve and optimize the client experience.Work with other leaders to understand the client journey and assist in developing programs to enhance the experience.Develop a framework for the "PeoplesBank Client Journey" to achieve the client experience vision, including key benchmarks for success.Working with other Leaders to establish and monitor metrics for defining our relationship with clients and define targets for the bank. OtherUnderstands the Bank's BSA/AML Policy, including satisfactory completion of required annual BSA/AML training as applicable to position and appropriately applying this knowledge to daily activities and responsibilities. Completes all required annual regulatory, sales, and service training.
Performs other duties as assignedEducational & Other RequirementsBachelors' degree in marketing, business management or a related field.Seven to ten years of experience performing marketing functions for a financial institution or similar organization, including management responsibilities.Experience with market research, data analytics, and life cycle segmentation.Experience with client journey mapping and voice of the client strategies.A high level of problem-solving skills to coordinate marketing functions, and to anticipate, analyze and respond to changes in the regulatory and competitive market.Motivation and drive must be exhibited at all times.Excellent verbal and written communication ability.Utilize creative writing skills for composition of letters and memos.
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