Field Sales Specialist

During our 55th year of business we're looking for someone to join our Park N Fly Sales and Marketing team in Hartford, CT! This position would work remotely and visit the Hartford lot as needed for marketing needs. Our Corporate Marketing team is based in Atlanta, some travel for initial training and annual Marketing meetings would be expected. Park N Fly is know for it's stellar reputation at the top of the Customer Service and Airport Parking and Transportation Service industries. An organized applicant with excitement about creating and contributing new ideas and 1-2 years of prior marketing experience would be a wonderful addition to our team! 

Responsible for marketing and sales outreach to the community and execution of comprehensive marketing and sales initiatives; sell our services, and increase parker volume and revenue to targeted segments of the area.  Work closely and synergistically with the corporate marketing department to develop marketing materials, local promotion, and field sales initiatives. 

$500 sign on bonus! Paid out after 90 days of employment. 

Essential Duties and Responsibilities:                                                                          

• Create and foster mutually beneficial connections with local businesses and key influencers to drive new accounts (i.e. automotive storage companies, logistics companies, rental car companies, etc.)

to our parking facilities.

• Identify and target up-to-date lead sources in maintaining an accurate and comprehensive prospect management and customer information system (CRM).
• Collaborate with Sales team to develop new corporate accounts as well as maintain/retain existing corporate partners within our Corporate Advantage Program.
• Develop marketing initiatives and tactics to drive increased referral business from local AAA and travel agencies.
• Leverage expert knowledge of a target market to collaborate with Sr. Field Marketing Manager and VP Marketing in developing strategies around marketing and sales penetration.
• Collaborate with VP of Marketing on budget to execute communication outputs (advertising, digital, print, events etc.); assess and negotiate local media opportunities.
• Work with local Operations team to execute local events (i.e. seasonal major events, Chamber of Commerce events, Lot tours, etc.)
• Manage relationships with local retailers (i.e. Costco, Target, etc.) in the merchandising/management of our parking giftcard/voucher programs.
• Analyze and report on the cost, profitability, and sales growth resulting from the execution of marketing plans and business development efforts.
• Monitor the competitive landscape impacting the local market.
• Meet monthly revenue goals

Additional Duties and Responsibilities:

• Other duties as assigned by the Executive team.

Key Competencies:   The following competencies strongly contribute to the success of an individual in this position.

• Strategic Thinking: Develops marketing and sales strategies to achieve organizational goals, performs SWOT analyses, and adapts strategy to changing conditions.
• Project Management: Develops project plans, coordinates projects, communicating changes and progress, completes projects on time and budget, and manages project team activities.
• Business Acumen: Understands business implications of decisions, displays orientation to profitability, demonstrates knowledge of marketing and sales, and aligns work with strategic goals.
• Ethics: Treats people with respect, keeps commitments, inspires trust of others, works with integrity and ethically and upholds organizational values.

Foundation Knowledge, Skills, and/or Abilities Required:   To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong business acumen with entrepreneurial spirit
• Track record of success in project marketing and field marketing
• Understanding of both marketing and sales fundamentals
• Deep rooted understanding of the assigned territory and surrounding area
• Creative and strategic thinker
• Strong team player
• Self-starter
• Results oriented
• Strong organizational skill set
• Ability to multitask and prioritize workload
• Excellent cold calling ability
• Exceptional communication and presentation skills required.
• A great sense of accountability and urgency
• Timely planning and reporting
• Must be proficient in Microsoft Office suite

Physical Demands:   The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit at a desk and use computer for periods of time for reporting, tracking, and monitoring
• Valid Driver’s License with a clean driving record
• Local travel to key target areas

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 2-4 years’ experience in outside sales

Working Conditions:

• General office environment and Home office.