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Digital Marketing Manager

Paradigm Life Salt Lake City ,UT
  • Posted: over a month ago
  • Full-Time
Job Description

Paradigm Life is a vibrant, fast paced company. We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies.

The Digital Marketing Manager sets the pulse for all new business and you passionately challenge the status quo. You are masterful at inspiring and challenging your team to reach our audiences in creative, innovative and efficient ways. You epitomize diplomacy and are the gel that focuses the efforts of Sales, Sales Development and Marketing to stay on top of trends and leverage resources.

You voraciously pursue all education to gain the advantage towards that end. You know the voice, heart and soul of the customer better than you know yourself. You know what they buy, what intrigues them, what frightens them, and are adamant about discovering more and knowing when things change; aligning our messaging consistently with that knowledge.

Duties and Responsibilities:

  • Build/Optimize, plan and implement the overall digital marketing strategy. Including all digital marketing: inbound marketing, SEO/SEM, marketing database, email, social media, and advertising campaigns
  • Manage the strategy and work in conjunction with other departments to train the rest of the team
  • Lead, supervise and motivate other members of the digital marketing team
  • Collaborate with internal team, vendors and other third-party affiliates
  • Stay up to date with the latest technology and best practices
  • Suggest activities & projects for improving the quality of online content
  • Research competitors and provide suggestions for improvement
  • Research and forecast future sales and performance trends
  • Keep up with with industry and market trends
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage the digital marketing budget
  • Oversee all the company's social media accounts
  • Track and measure SEO and Google Analytics metrics and provide reports

Requirements

  • 4+ years experience in digital marketing
  • 2+ years management leadership experience
  • 2+ year experience in finance, insurance, fintech
  • Positive leadership skills with the ability to lead and grow teams
  • Effective and clear communication skills
  • Proven success in lead gen marketing
  • Proven success in paid marketing campaigns
  • Experience with ad buying strategy
  • Managed and created a marketing budget and reporting
  • Experience building and maintaining relationships with strategic partners
  • Implements and follows marketing best practices
  • Strong analytical skills and data-driven thinking
  • Proven experience in building successful marketing campaign with positive outcomes
  • Proficiency with the following platforms: Salesforce, Marketo, Tableau, Google Analytics
  • Skilled at influential messaging that touches people’s hearts and minds
  • Deep understanding of lead generation marketing strategies and concepts
  • Naturally inquisitive and adaptable – understand trends and respond swiftly to shifts in the market
  • Leadership - Inspire team to constantly seek out and discover opportunities; ability to capitalize on those opportunities
  • Proficiency with marketing budget, numbers, KPIs and using modern analytics tools to determine effectiveness and profitability

Benefits

We offer a fun and vibrant working environment:

  • Causal dress code
  • Exciting and fun team environment
  • Medical, Dental, and Vision insurance packages w/ generous employer contribution
  • Great culture and environment

Join the Paradigm Life team today!

Paradigm Life

Address

Salt Lake City, UT
84101 USA

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