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Digital Media Marketing Manager

Paladin Austin, TX
  • Posted: over a month ago
  • Other

Paladin is working with a growing start-up in north Austin on their search for a Digital Media Marketing Manager. In this role you will be responsible for day-to-day oversight and strategic direction of large digital advertising campaigns designed to meet customer acquisition, retention, and brand development targets. This person will be contributing to the overall success by creating and executing the digital marketing strategy and overall marketing/business objectives.


Responsibilities:

  • Set digital advertising objectives across platforms including search, display, paid social media, video, and native
  • Manage day-to-day media agency relationships to ensure campaigns run as planned and stay on track to exceed revenue and ROAS targets
  • Own reporting and analytics for paid media, providing regular performance updates to all stakeholders
  • Create and Manage a testing/optimization strategy

Qualifications

  • 5+ years’ experience in digital marketing - with broad exposure to a variety of channels and tactics
  • Advanced background in marketing technology including Google Analytics, CRM, and Marketing Automation
  • Demonstrated track record of testing and optimizing campaign elements including audience segmentation, creative, and placement to improve performance over time
  • Experience managing multiple vendors
  • Experience working with agile marketing management a plus
  • Working knowledge of HTML/CSS a plus

Paladin

Why Work Here?

Address

Austin, TX
78759 USA

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