Skip to Main Content

General Manager Crunch Fitness

Pacific Northwest Club Ventures LLC
Olympia, WA
  • Posted: over a month ago
  • $42,000 to $65,000 Yearly
  • Full-Time
Job Description

General Manager Crunch Fitness

Reports To: District Manager/Ownership (area structure depending)

Our Core Values:

  1. Personnel – It is all about Personnel! Without our personnel we would not be able to achieve exceptional things.
  2. Development – We are committed to the growth, & development of our personnel, both personally & professionally. We want you to be the absolute best version of yourself. We develop people first, then develop employees.
  3. Competitiveness – Always Compete! We want people driven to compete not only amongst others, but against themselves. Do you have the GRIT to push yourself harder than you ever have before? Compete to be better today than yesterday.
  4. Execution – We are measured on our results, not our efforts. Trying, positive intentions, and working hard are all intangibles that are necessary for achieving results, but the scoreboard is what matters. Perfect execution of all our strategies is the expectation & standard within our culture.
  5. Culture – Constantly striving to be “Perpetually Triumphant,” competitive, developmental, stepping in the face of any challenges, always taking care of each other, showing up, working hard, listening, facing our fears, and embracing adversity as an opportunity to become better, and having FUN while doing it, describes our culture.

Be “Perpetually Triumphant”

John LaRosa II, Owner/Operator


General Managers will ensure all members receive the highest quality Service and overall Experience in the Fitness Industry. General Managers need to demonstrate a competitive mindset through achievement of financial targets for the club as outlined in the annual budget and monthly goals. The accomplishment of these items will be driven by the General Manager through leadership, training, and the development of all team members. The General Manager will demonstrate an aptitude to follow all company-wide policies and initiatives to ensure the integrity of our unique brand 'More Than a Workout'.


  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
  • Willingness and desire to create a team learning environment and to foster a positive, fulfilling work environment.
  • Demonstrated ability to balance department efficiency between sales and retention.
  • Supervisory/Leadership experience focused on coaching, mentoring, training, motivating, and developing team member performance.
  • Strong written, verbal, and interpersonal communications skills including ability to listen attentively and to communicate information clearly and effectively.
  • Demonstrated interpersonal, collaborative, and relationship-building skills; ability to interact positively with teammates at various levels across the company and customers.
  • Demonstrated ability to work well with cross-functional groups.
  • Ability to work independently, prioritize workload and deliver quality results on time while working on multiple projects simultaneously.
  • Current CPR
  • Passionate about the fitness industry and helping our team and members achieve their goals.


Sales/Revenue Management

  • Achieve all sales goals, uses reporting to assist in daily management of sale achievements.
  • Open to coaching, constructive feedback, and reinforcement.
  • Execute all promotions to help generate new sales leads, build community involvement for optimum membership growth.
  • Utilization of prospecting and lead generation platforms.
  • Ensure that the staff is knowledgeable about the clubs’ goals, programs, facilities, and equipment.
  • Ensure pricing requirements and guidelines are adhered to all times and communicated/executed by direct reports.

Personal Training/Revenue Management

  • Oversee the Personal Training department in conjunction with the Fitness lead.
  • Implement and support company programs/promotions to generate Personal Training client acquisition for member base penetration.
  • Integrate personal training services into membership presentations to maximize the number of orientation sessions scheduled and personal training services sold.
  • Effective communication with the personal training staff to ensure all staff is aware and follows all promotions, policies, and procedures.


  • Perform 30–60-day earn reviews as directed by leadership.
  • Responsible for member retention and any items encompassing that responsibility.
  • Ensure the club meets standards for cleanliness, maintenance, safety, and security.
  • Oversees club maintenance and janitorial execution and compliance.
  • Inventory management and system is in place and upheld.
  • Responsible for payroll accuracy, and compliance.
  • Control Labor expense and the purchasing of club supplies and cost of retail goods.
  • Carries out the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and correcting employees; addressing complaints and resolving problems.


  • Serve as a role model for employees.
  • Exhibits servant leadership qualities; focus on coaching and development.
  • Communicates effectively by using regular team meetings and individual meetings.
  • Focus on coaching and development.
  • Provide an inspirational environment that welcomes honest feed-back from employees and takes action to ensure a quality, working environment.
  • Spends necessary time developing, coaching, and encouraging employees to always improve.


  • Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
  • Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
  • Leadership - Exhibit’s confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
  • Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self-available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products, and services.; Continually works to improve supervisory skills.
  • Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
  • Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  • Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Change’s approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.


  • Frequently/Continually required to stand.
  • Frequently required to walk.
  • Occasionally/Frequently required to sit.
  • Frequently required to utilize hand and finger dexterity.
  • Frequently required to climb, balance, bend, stoop, kneel or crawl.
  • Frequently required to talk or hear.
  • Occasionally required to lift/push/carry items up to 50 pounds.
  • Occasionally exposure to bloodborne and airborne pathogens or infectious materials


Pacific Northwest Club Ventures LLC


Olympia, WA
98501 USA



What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.