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Social Media Manager

PROHBTD Los Angeles, CA
  • Posted: over a month ago
  • Other
Social Media Manager at PRØHBTD (View all jobs)
Los Angeles - HQ

 The role:

We are looking for a Social Media Manager to join the marketing team here at PRØHBTD, working out of our Culver City offices. This position reports directly to our vice president/head of marketing. In this role you will bring the PRØHBTD story to life across on social, supporting our original series programming, brand partnerships, overall marketing initiatives and company news during the most exciting time in our history.

You will be our voice to the world, helping to build and engage with fans, with a clear strategy and point of view. We are looking for someone who who has an eye for the right look for our social channels along with the ability to come up with engaging copy, who knows what other channels to engage with to grow our own, who has run paid media campaigns but also knows how to achieve earned reach, and knows how to truly measure how it’s all working together to constantly improve upon what we do. You have a plan on how to succeed in the rapidly developing cannabis space with the restrictions that come with it.

 

What you’ll do:

  • Embody the voice of PRØHBTD with a consistent tone and point of view across every post, image, video and conversation.

  • Be our expert on best practices and new features across Instagram, Facebook, Twitter, Snapchat, LinkedIN and influencer marketing

  • Seed our content into social networks by partnering with other pages, influencers and by actively engaging in conversations online beyond our our owned channels including blogs

  • Manage and build our community by consistently entering the conversation and through smart editorial that interests our fans

  • Curate the look and feel of our social pages, in collaboration with the art director and studio, including developing original content to support our original series, our brand voice, our events and our partners

  • Create, schedule and analyze all social media updates, maintaining a publishing calendar that is regularly updated and circulated to key stakeholders internally

  • Drive paid social campaigns to grow audience, drive commerce and increase viewership

  • Optimize our content and share findings as to what’s working on social and what’s not

  • Experiment with content, test new ideas, try new platforms, trial new technologies

  • Develop benchmark metrics for our channels and a plan to improve them

  • Monitor our competition in our vertical but also brands that are excelling in social regardless of category

  • Use social to drive audience to our owned properties and to drive acquisition

  • Listen in the social space for brand mentions and related topics

  • Oversee influencer and blogger outreach

  • Support other business units needs in the social space for their brand partners

 

What you’ll need:

  • 2-4 years experience in social media marketing

  • Prior experience running social media channels at a brand/company level

  • In depth knowledge of all relevant social media channels and features

  • Flexible and collaborative approach to your colleagues and work culture

  • Excellent writing skills for both social and blog type content

  • Extensive experience using social media management tools like Hootsuite (Sprout, Sprinklr, etc.) and Facebook business manager

  • Familiarity with social impact on SEO

  • Strong aptitude in using analytics tools and to use data to inform strategy while also being mindful of the creative side of the equation

  • Ability to edit video and images as necessary utilizing photoshop and other tools/apps

 

What’s a plus:

  • Prior experience in running social for entertainment, fashion, lifestyle and/or alcohol/tobacco brands

  • Photography and video skills in capturing high quality content

 

PRØHBTD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their protected veteran status, nor will they be discriminated against on the basis of disability. EOE AA M/F/Vet/Disability/LBGTQ

No outside vendors or recruiters. Any unsolicited resumes will be the property of PRØHBTD. 

 

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PROHBTD

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Los Angeles, CA
USA

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