Marketing Content Specialist
PETRA INDUSTRIES Edmond, OK
- Expired: over a month ago. Applications are no longer accepted.
The Marketing Content Specialist is responsible for creating and editing business-to-business and consumer-facing copy for all active products sold by the company. Additionally, content specialist will format copy for all new items added to the Petra product line according to Petra style standards. The content specialist is responsible for copywriting, copyediting and ensuring marketing communications are accurate and clear. The marketing content specialist will research and implement SEO strategies to develop web pages and blog articles that drive traffic to Petra’s website. Content specialist collaborates with resource teams across the company to develop materials for emails, ad campaigns, social media, blogs, tradeshows and more.
Become and remain familiar with Petra style standards as well as learn other customers’ style standards as needed.
Create and input marketing copy for all new items into databases, editing copy according to company standards.
Proofread to ensure accuracy of product information, pricing and item numbers. Ensure all elements of projects are in place. Check for spelling mistakes and other typographical errors. Ensure consistency with Petra style standards.
Make changes/corrections to product copy, specs and status as directed by vendors or merchandise managers.
Work closely with ecommerce coordinators & PIM team to provide additional copy needs in a timely manner.
Conduct SEO research to drive web traffic to Petra’s website and blog.
Collaborate with Graphic Designer(s) to deliver strategically creative ideas from concept through design execution.
Develop copy for paid digital assets ranging from online storefronts to web banners, email headers and social media advertisements.
Create content for landing pages for company website.
Research, write and edit blog articles.
Create written copy for email ads, web banners, tradeshow materials, company events and other special projects. Work with other resources teams and departments to get details or information required.
Remain familiar and compliant with all company policies and procedures in the performance of job duties and regarding individual activities and behaviors.
Maintain acceptable attendance in accordance with company policies and departmental standards.
Conduct self in a professional, courteous, respectful and friendly manner at all times when interacting with coworkers, clients or vendors.
Other duties assigned as needed.
Bachelor’s degree in Marketing, Journalism or English strongly preferred
High School Diploma/GED with experience equivalent to 4-year degree
1 - 3 years of experience in a copy, proofreading, publishing, corporate communications or marketing field strongly preferred.
Previous experience in handling time-sensitive projects, ensuring successful completion according to set deadlines.
Previous experience with print and web page production process desired.
Experience with SEO a plus
Excellent written and verbal communication skills with an ability to thrive in a fast-paced, high-pressure, deadline-oriented environment.
Ability to navigate a range of voices and tones to target audiences across platforms and materials.
Superior attention to detail, highly organized with ability to navigate multiple tasks on numerous projects simultaneously.
Background in business-to-business communications a plus.
Microsoft Word/Excel proficiency required. Macintosh and FileMaker Pro experience a plus.
Wordpress experience a plus.
Familiarity with Social Media best practices a plus.
Representing more than 500 leading brands, Petra is the industry accessory authority. We connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices, the fastest growing segment of CE products ever; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories all of the most sought-after add-ons for every category of consumer electronics are stocked at Petra's massive distribution center. The company was founded in 1985 with a focus on and passion for accessories. Today, Petra is so much more: serving every segment of retail with the hottest products.
2101 South KellyEdmond, OK