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Search Specialist

PCR Staffing Charlotte, NC
  • Expired: 28 days ago. Applications are no longer accepted.

Search Specialist

The primary role of the Search Specialist is to plan, implement and manage day-to-day operations of SEM / PPC and programmatic campaigns, as well as strategically contribute to clients' organic search visibility. The Search Specialist will work directly with the Search Director, the Search Coordinator, Media Planners and Buyers, the Digital Content Strategist, Content Leads, Website Developers and the Digital Strategy and Measurement Director to plan, execute and optimize paid media campaigns, organic content campaigns and website development and provide creative and strategic insights for reporting/dashboards and campaign and/or content evolution. The Search Specialist will have a strong working knowledge of how search engines work and how they index, file and serve content. They will also be highly skilled in keyword research, bid management, SEM ad copywriting, campaign structure best practices, strategic analysis and optimizations, and creative problem-solving. They will maintain Google Ads certifications and demonstrate success in SEO. The Search Specialist is part of a collaborative Search team within Connections and provides a holistic search service to benefit clients across multiple services: paid media, public relations, content, creative, digital and website development.

This is a direct hire role for our Charlotte NC based client - the salary range is $65,000 - $78,000

Collaborate with assigned account teams and Search Director to develop and recommend strategies, tactics and budgets to achieve project or campaign objectives and goals Participate in creating plans and proposals for new and existing clients Maintain current knowledge of SEO, paid search and programmatic changes, trends and industry best practices Maintain knowledge of assigned clients' business, competition and latest industry news and trends Effectively communicate with the Search Director, Project Managers, Account Leads and other account team members regarding insights, project developments and performance Analyze assigned projects and campaigns, identify month-over-month and YTD trends, develop insights for reports/dashboards and generate optimization recommendations to achieve results Share new and expanding capabilities within assigned account teams on relevant issues such as targeting updates, product and platform updates, trends, capabilities, etc. Effectively manage time and budgets for assigned client project

Required Skills:

  • 4+ years' experience managing display and/or paid search campaigns for an agency or media company
  • Must have 3+ years with Google Ads, Bing Ads, Amazon Advertising Platform and Google Analytics
  • Strong working knowledge of how search engines work, SEO best practices and organic traffic analysis
  • Thorough knowledge of SEM/PPC optimization techniques and best practices
  • Strong analytical skills and attention to detail
  • Strong ability to balance multiple projects/clients at once and prioritize work with evolving and competing timelines, budgets and availabilities while anticipating potential issues
  • Basic technical web development knowledge
  • Experience with digital marketing tools such as Google Search Console, Google keyword or display planning tools, MozBar, Google Analytics, Google Tag Manager, SEMrush, SpyFu, Screaming Frog, Ahrefs and various CMS systems
  • Proficiency with MS Office Suite (particularly Excel)
  • Bachelor's degree in related field preferred

Nice to Have:

  • Develop search engine visibility strategies through functional and strategic website audits, problem-solving ideation and research, keyword research, content strategy development, on-page optimization execution and technical development team guidance
  • Certification from SEMrush for SEO or HubSpot Inbound Marketing a plus

Key Words:

SEM

SEO

Google Analytics

PPC

SEO Manager

Adwords

Bachelor's Degree Requirement: No

PCR Staffing

Address

Charlotte, NC
USA