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Area Sales Manager

Orchid Essentials Oakland, CA
  • Posted: over a month ago
  • $50,000 Annually (plus commission)
  • Full-Time
  • Benefits: Vision, Medical, 401k, Dental

Area Manager Job Description


The Area Manager plays a key role in creating awareness and excitement with our partners and customers for all Orchid Ventures Inc. dispensary focus cannabis brands.

The position is summarized in three main categories: Providing product education to consumers and distribution partners, the utilization of a focused trade marketing strategy, and account development through a strategic sales process. The Area Manager is also responsible for providing support to key partners and aligning themselves with the overall strategy of the account.


  • Complete Annual and Quarterly Business Plans to strategically plan visits and maximize efficiency

    • Incorporate Quarterly Workplan elements into execution and strategic plan

    • Analyze business trends and make adjustments as needed

    • Determine which accounts/stores should be focused on via a Good, Better, Best segmentation model

    • Develop initiatives and plans to support increased sales and additional store distribution

  • Visit retail accounts based off of account classification and associated frequency

    • Develop relationships with Dispensary owners and Budtenders to increase Orchid Essentials loyalty Ensure that all 5P conditions are met in each retail account

    • Document and track all associated metrics in CRM System

      • Ensure that any and all follow-up items are routed to the appropriate person

    • Regularly check Wholesale reporting, CRM, and other dashboards/reports to track sales and key metrics to evaluate opportunities and strategically plan time

  • Execute all merchandising according to launch plan, promotions, and other market opportunities as defined in the Workplan

  • Assist in developing strategies to drive trial, increase revenue, and make Orchid Essentials a top brand within the cannabis space

  • Identify development opportunities with Manager and create a time-bound plan to address

  • Work with Wholesale Partners a minimum of 4 days per month (ride-along)

    • Develop relationships and foster a healthy partner relationship

    • Ensure all partners are up-to-date on current sales trends, market activity, launches, etc.

  • Onboard all New Accounts according to retail strategy

    • Ensure samples are dropped off

    • Conduct Budtender training within two weeks of new store being brought-on

    • Merchandise store according to A, B, C classification and ensure all 5P conditions are met

  • Conduct Brand Events/PAD’s to promote Orchid Essentials and increase sales

    • Pre-book product during scheduling to support Brand Event (mandatory)

    • Document visit in CRM System

    • Analyze metrics after event to measure ROI and adjust strategy accordingly

  • Adhere to company policy and budget for any and all spending

  • Meet established quarterly KPIs and goals; update Regional Sales Manager with progress and anticipated results


● 3-5 years of experience in account management/sales

● Experience selling into retail, chain management, or equivalent account management experience

● Cannabis industry experience is preferred but not required

● Bachelor’s Degree or equivalent applicable experience

● Self-motivated, detail-oriented, process-oriented, and well-organized

● Ability to manage multiple tasks concurrently in a fast-paced environment

● Possesses a strong, current portfolio of cannabis industry relationships

● Excellent written and oral communication skills

● Strong working knowledge of CRM systems


● Excellent benefits including health, dental, and vision insurance

● Unlimited time off policy and paid holidays

● Opportunity to be a part of an exciting new industry

● Working with a talented and dedicated group

● Casual atmosphere with professional standards


We innovate and create products that set the gold standard in the cannabis industry. With our partners, we have sourced the finest materials and developed the most cutting edge and effective techniques. Our vaporized products, concentrates, drinks, and CBD line are the highest quality products available in the market today and will continue to be the standard due to our constant innovation and quality standards. Handcrafted to be safe, effective, enjoyable, and to deliver the best customer experience. Orchid Essentials is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Orchid Essentials

Why Work Here?

Awesome team, rapidly-growing company in an exciting industry, great benefits

Orchid Essentials is a leading cannabis brand that services both Oregon and California and is expanding into additional territories. Our mission is to deliver products that are safe, effective, and made with the finest ingredients and of the highest quality. Our products are thoughtfully crafted with heart and inspired by ingenuity. At Orchid Essentials, we believe everyone deserves the safest and most enjoyable experience. The Feel Good Is Near®


Oakland, CA
94607 USA

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