EMAIL MARKETING SPECIALIST
Summary: We are looking for an email Marketing Specialist responsible for creating email marketing campaigns to create buzz, promote the company’s products and services and generate leads for the business.
Location: Remote Globally
Engagement Type: Part Time Freelancer
Liaison with internal teams; develop assets for specified email programs. Develop new communication strategies that optimize a variety of email programs (sales, informational, etc.). Design and implement direct email marketing campaigns. Develop and update mobile-friendly email templates and messages.
Identify target audience; create and maintain email database for lead generation. Follow up on interested respondents; exclude non-deliverable email addresses and opt-outs.
Develop, plan and execute email distribution calendar. Develop a personalization strategy.
Ensure marketing messages follow proper form and template and communicate clearly to prospects.
Proofread emails, embed specific graphics in line with corporate branding and communication guidelines.
Track and analyze email marketing campaign performance; modify as necessary.
EXPERIENCE AND QUALIFICATIONS
· 2 years of prior email marketing experience, preferably in a consumer environment. Demonstrated ability to manage many email campaigns and segmentation strategies.
· Excellent written communication and copywriting skills.
· Understanding of email marketing operations, technology, testing techniques and platforms; specifically building requirements for list segmentation, workflows and triggered events.
· Click rate experience. Knowledge of SEO/SEM and Google Analytics.
· Shopify email apps and ecommerce experience.
· Hands on experience with HTML including email coding best practices and content management systems.
· Need to be able to multi-task in a team environment and manage competing priorities and requests.
· Well organized with great time management skills and attention to detail.
· Bachelor’s degree in marketing, communications and or relevant field; can be offset by extensive experience in relevant field and/or role.
· Has experience with shopify email marketing aps (Klaviyo, Abandonment protector, mail-chimp, etc…)
· Expert in increasing open rate and decrease the number of emails going into spam
· Strong background in direct response copyrighting
· Digital marketing, media and advertising industry knowledge.
· Knowledge of anti-spam trends and legislation.