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Channel Marketing Manager

Oasis International Columbus ,OH
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

About Oasis International:

For more than 100 years Oasis International has manufactured and distributed some of the world's best clean drinking water solutions.  We are recognized worldwide as a leader in the water cooler / drinking fountain industry. We are also a prime provider of bottle water coolers, point-of-use coolers, filtration equipment and dehumidifiers for homes, offices, schools, businesses, hospitals and municipal buildings.

We deliver water-friendly solutions to more than 80 countries across the Americas, Europe, Asia, Africa and the Middle East. We're known by some of these brand names: Versacooler®, Aqua Pointe®, Freshshield and Green Filter®.

Today, our goal is what it has always been: to provide clean, refreshing drinking water that is free from harmful bacteria, viruses, sediments, metals and chemicals.

Role Overview:

There is currently an opportunity for an experienced Channel Marketing Manager. The successful candidate will be responsible for the following: Implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). This position would also be focused on all customer channel customers, and skilled at working on cross-functional teams including SBU’s, Digital/eBusiness, Sales, Marketing Services.

Job Duties:

  • Collaborate with Business Unit Product Marketing Manager to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
  • Understand Business Unit (BU) P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines.
  • Collaborate with Sales, Product Marketing, Director of Marketing in areas of:
  • Growth initiatives
  • Program development and implementation
  • Research including competitive insights and recommendations
  • Presentations and training delivery on new and existing products
  • Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and BU partners.
  • Partner with BU’s to develop customer channel plans directly tied to joint business planning shared objectives.
  • Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
  • Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges.
  • Partner with or contract with Business Intelligence agents on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights.
  • Partner with Sales and BU’s in the preparation and presentation of results in monthly/quarterly business reviews.
  • Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

Job Skills and Qualifications:

  •  Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred.
  • Minimum of 5 years of Sales and/or Marketing experience is required. Channel Leadership experience, as well as experience within the Consumer/Durable Goods industry, is preferred.
  • Proficiency with Microsoft Office Suite.
  • Demonstrated ability to influence, collaborate and build trust.
  • Demonstrated solid financial acumen, analytical skills and problem-solving ability.
  • Demonstrated ability to communicate effectively with all levels of the business and in front of customers.
  • Ability to travel up to 20-25% of the time

Oasis International


Columbus, OH