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Senior Public Relations Manager

Norwegian Cruise Line Miami, FL
  • Expired: over a month ago. Applications are no longer accepted.

Creates and implements strategic Public Relations plans to position Norwegian Cruise Line brand favorably with the consumer and trade press through proactive and reactive media relations, events, press familiarization trips, media promotions, new ship launches and incident communications. Generates positive publicity for the organization and enhances our reputation utilizing effective public relations in order to attract customers.

Develop strategic, effective and results-oriented public relations campaigns, with a focus on Norwegian¿s strong new build program.

Work with developing story ideas. Proactively pitches consumer and trade media including print, broadcast and online. Assist with media requests for information, interviews and photos from all media. Work with various departments to provide accurate information. Schedule and prepare executive briefings for media interviews.

Write press releases, backgrounders, feature stories, speaking points, reactive and policy statements. Manage the development, research and dissemination of same.

Develop specialized press kits and information packets. Working with Public Relations Coordinator, monitor coverage and develop reporting that highlights achievements and successful placements.

Maintain excellent relationships with key consumer and trade press. Respond to press inquiries in a timely manner and act as support for press needs to ensure a comprehensive story.

Plan and approve group and independent press trips, in consultation with Senior Director, Public Relations. Oversee the coordination of group and independent press fams and handles all travel arrangements and correspondence. Monitor press coverage and follows up with press to ensure coverage following press sailings. Escort group press trips as needed in conjunction with others in department.

Assist with writing and maintenance of company¿s incident communication plan. Assist with statements and positive positioning of company during crisis situations.

Assist with media promotions, including broadcast productions filmed aboard ships, ensuring that company is featured in a positive light. Coordinate all logistics and details to ensure that production has minimal impact on ship¿s crew and guests.

Plans and organizes shipboard, shoreside and other promotional events as necessary.

Oversee international PR teams and development of materials, events, presentations and to ensure one consistent global voice for the Norwegian Cruise Line brand.

Work with Senior Director, Public Relations to develop strategic media plan for the inaugural launch of new ships. Supervise all inaugural publicity campaigns and outside PR agency. Manage special events for pre-launch media events and ship christening ceremonies. Manage and work with internal operational departments to ensure seamless integration for inaugurals as it relates to media onboard. Manage budgets and timelines and events on-site.

Perform other job related functions as assigned.

EDUCATION: Bachelor's Degree in Public Relations, Journalism or related field of study; or any equivalent combination of skills and experience

EXPERIENCE: 8-10 years of experience in public relations and event planning in an agency or corporate setting required; Consumer and/or trade media relations experience required. Travel or cruise line experience preferred.

KNOWLEDGE & SKILLS: Excellent communication skills required, verbal and written, to effectively communicate with members of the media and management. Experience and knowledge of mass media and its workings. Must be detail oriented and have superior organizational skills. Must show creativity, initiative and good judgment. Decision making, problem solving and research skills. Assertive and participate as part of a team and open to new ideas. Good supervisory skills. Proficient with Microsoft Office software. Ability to work flexible schedule, including nights or weekends, according to business demands. Travel to domestic and/or international locations required.

Norwegian Cruise Line

Norwegian Cruise Line Holdings Ltd. (NYSE:NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. With a combined fleet of 25 ships with approximately 50,400 berths, these brands offer itineraries to more than 450 destinations worldwide. The Company will introduce seven additional ships through 2025, and has an option to introduce two additional ships for delivery in 2026 and 2027. Norwegian Cruise Line is the innovator in cruise travel with a 51-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort- style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodations options, including The Haven by Norwegian®, a luxury enclave with suites, private pool and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 27 dining options, award-winning entertainment, superior guest service and more across all of the brand’s 15 ships. Oceania Cruises offers an unrivaled vacation experience renowned for the finest cuisine at sea and destination-rich itineraries that span the globe. Expertly crafted voyages aboard designer-inspired, intimate ships call on ports across Europe, Asia, Africa, Australia, New Zealand, the South Pacific and the Americas. Celebrating its 25th anniversary in 2017, Regent Seven Seas Cruises offers the industry’s most inclusive luxury experience aboard its all-suite fleet. A voyage with Regent Seven Seas Cruises includes all-suite accommodations, round-trip domestic air and business-class air on intercontinental flights from U.S. and Canada, highly personalized service, exquisite cuisine, fine wines and spirits, unlimited internet access, sightseeing excursions in every port, gratuities, ground transfers and a pre-cruise hotel package for guests staying in concierge-level suites and higher.


Miami, FL
33126 USA