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Channel Marketing Manager

Ninety.io - Software for EOS
Mansfield, GA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

CHANNEL MARKETING MANAGER

www.ninety.io | Remote

At Ninety, we’re relentlessly focused on making it Almost EasyTM to build great companies.

Ninety.io is a fast-growing provider of an integrated collection of cloud-based company building and awareness tools that collectively make it “almost easy” for teams to build great organizations. The software not only powers thousands of small to mid-sized companies and tens of thousands of their employees, helping them collectively build great organizations, but it also supports a growing collection of leadership team coaches who help these organizations master the tools.

Our platform currently helps companies and team members align around a shared vision; develop SMART goals; run great meetings; build highly scalable processes, and, collectively, create extraordinarily focused, aligned, and thriving organizations.

As the Ninety organization continues to experience exceptional growth, we are looking to bring on a Channel Marketing Manager.

You will lead the development of our channel-focused digital marketing and promotional content campaigns with key partner audiences, including the business coaches, VARs, and ISVs focused on the SMB market. In this role, you will be responsible for developing and executing highly-impactful “B2B2C” marketing campaigns with partners that build brand awareness, support channel partner sales enablement, and grow our channel partner membership..

You’ll develop a variety of content marketing resources as well as regional and national events, and develop key partner/channel relationships to coordinate marketing campaigns with partner teams. You’re an expert communicator and task manager who can run marketing campaigns collaborating with external partners. You’ll use data-driven marketing techniques to measure and report on the impact of these campaigns to key stakeholders at Ninety and to partners.

You’ll report directly to the head of marketing and work closely with our channel partner team.

To be successful in this role, you must have:

  • An exceptionally curious mind coupled with an obsessive focus on using data and insights to improve the performance of our channel marketing campaigns
  • The ability to translate big picture thinking into actionable, measurable plans.
  • Fluency and deep experience in managing the performance of persona-based buyer’s journeys
  • The ability to form cohesive, productive relationships across the channel, marketing, data, and customer success teams

Your Key Responsibilities:

  • Develop a portfolio of marketing campaigns tailored to channel partners - Own the development and oversee the implementation of these campaigns, working closely with the demand generation team to meet the business objectives.
  • Create regional and national event co-marketing campaigns - Working closely with our partner channel group, develop event plans tailored to the partner’s market focus, to engage prospects and energize existing customers
  • Create partner expansion and segment addition marketing campaigns - Create campaigns to expand our partner community for existing categories of partners, as well as create campaigns to add new categories of partners to our network.
  • Develop and manage the channel marketing budget - Create a marketing budget that assures digital and event marketing plans are successful and achieve our business objectives.

What Success Looks Like:

  • You are continuously optimizing the performance of your marketing campaigns based on data-informed improvements and persona refinements
  • You value teamwork and develop cohesive and trusted partnerships with the channel, data analytics, and demand generation teams
  • You take a thought leadership role in campaign planning, bringing best practices and new techniques to our channel marketing programs
  • You help improve the capabilities of our team members through your curiosity and ability to introduce ideas, fostering continuous improvement

Preferred Qualifications:

  • 5+ years of experience in a SaaS/Tech enabled organization
  • Intense intellectual curiosity, coupled with a demonstrated ability to research and internalize new methods and measurements that build conversion rate improvement
  • Experience implementing and managing a portfolio of channel partner marketing campaigns
  • Experience with marketing event planning at a regional and national level
  • Fluency in marketing automation usage, data analytics, and conversion optimization tools and techniques
  • Solid understanding of data management and attribution modeling methodologies

Bonus Points:

  • SMB experience

About Us as an Employer

  • Ninety’s focus on elevating productivity, humanity, and resiliency isn’t just for our clients. We also believe deeply in helping our employees flourish. At 90, we focus on attracting, developing and retaining our kind of great people. How?
    • We believe in Work From Anywhere. Giving our employees the freedom to work from wherever they need to live their best life.
    • As needed vacation. Don’t worry about punching the clock or losing days.
    • Great healthcare.
    • Productivity/Wellness stipend
    • Professional development stipend
    • Technology stipend
    • Company gatherings 2x/year.
  • Why we love doing what we do: Small to midsize businesses are the foundation of almost every healthy community. They provide not just employment but opportunities for people to learn, grow and become leaders who take responsibility for the well-being of the community.
  • Our values:

GSSD - We get smart stuff done

Teamwork - We collaborate; trust; support; and create

Resilient - We can calmly and wisely respond to adversity and setbacks

Inquisitive​ - We Seek mastery, ask questions, we’re learning animals

Best ​- We’re better and better versions of ourselves for self and team

Extra Mile - We proactively go the extra mile when needed

The “Seat” we have open

Once we are confident we have someone who is a great core-values fit and well suited for the seat they are in, we provide a high degree of autonomy so they can master their seat leveraging their Unique Abilities™ and then take on more and more responsibility.

If the above sounds appealing to you, we invite you to apply and see if you are well suited to help us help companies achieve real, healthy, and sustainable growth!

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Ninety.io - Software for EOS

Address

Mansfield, GA
30055 USA

Industry

Business

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