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Product Marketing Specialist

Nidec Industrial Solutions Independence, OH
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Position Summary:

This Product Marketing Specialist role will focus primarily on industrial encoders, and will combine “up-stream / strategic marketing” responsibilities commonly associated with traditional product management related to new product development (Voice of Customer, competitive analysis, product portfolio analysis, among others) with “down-stream / tactical marketing” externally-facing details (campaign design & support, product launch communication). The Specialist will work with Sales organization to maintain competitive insights and ascertain product solution needs to inform product and technology development roadmaps. She/He will analyze options for branding and brand messaging for packaging and other print & electronic materials; will collaborate with R&D, MarCom, and Operations to openly and proactively share information and ideas related to new products and field intel; will contribute to and support new and ongoing promotional campaigns, case studies, white papers. This role interacts closely with – and under the immediate supervision of – the Director of Product Management & Marketing.

Essential Job Functions

  • Gain in-depth product knowledge through in-house training and web & field research.
  • Collaborate with MarCom, Sales, R&D to create market and Customer insights for product launch support and value proposition development.
  • Become proficient in internal systems (ERP, CRM, reporting functionalities, etc.) and organizational workflows.
  • Maintain and update product web pages, data sheets and manuals content to ensure accuracy.
  • Assist in the preparation of promotional program and sales support materials.
  • Develop and maintain competitive product database.
  • Assist in the development and maintenance of product portfolio analysis tools.

Education/License Requirements

  • Bachelor’s degree in marketing, entrepreneurship, business management, or related

Experience Requirements

  • 2-4 years of experience in industrial products or in a related area.

Nidec Industrial Solutions

Why Work Here?

Nidec Industrial Solutions is a $400M Business Unit of Nidec Corporation, a $15 Billion global company focused on motors, drives, controls

Nidec Industrial Solutions brings systems and product expertise to the industrial automation market. We deliver value to our customers through automation solutions that thrive in heavy industrial applications where uptime and throughput are critical. At Nidec-Industrial, we manufacture AC, DC and SR drive systems, a complete encoder product line from light mill duty to severe duty applications, including ATEX and UL approved encoders for hazardous environments, and diagnostic and productivity software. In addition to selling highly reliable component products, we specialize in optimizing system performance and increasing customer productivity and profitability. The key markets Nidec-Industrial serves include: Cranes, Pulp/Paper, Mining, Metals, Marine, Oil and Gas, and Wind Power. Nidec Industrial Solutions is a $400M Business Unit of Nidec Corporation, a $13 Billion global company focused on motors, drives, and controls. NIS is headquartered in Milan, Italy with footprint in 10 countries and growing. Our US operations are based in Cleveland, OH. NIS Americas activities span a range of business models including products manufacturing, engineering and system integration, installation, and services.

Address

7555 E. Pleasant Valley Rd. Independence, OH 44131
Independence, OH
USA

Website

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