Digital Acquisition Marketing & Sales Generalist

Great Marketing Opportunity with Industry Leading Telecommunication Company!!

Responsibilities:

• Conduct ongoing audits of marketing content, pricing, and user flows across the digital ecosystem (cox.com, third party sites, chat/chatbot) to ensure accuracy and relevancy to maximize sales impact; present findings and recommendations to internal stakeholders
• Project manage marketing changes across the digital ecosystem; this includes pricing updates, product launches and retirements, messaging claim updates, etc.
• Lead the development, day-to-day operations, and optimization of personalized landing pages (built on Yext platform) for multi-dwelling and single-family community partnerships; partner closely with Mgr. of Digital Community Sales & Marketing as well as internal and external community managers as needed to obtain personalized content and drive digital integration
• Analyze reporting for personalized community pages and present performance insights to leadership
• Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines, in close partner with internal Marketing Strategy, Product Marketing, Brand, and Legal teams
• Facilitate day-to-day operations within the team, including QA, creative vetting, Legal reviews, etc.
• Collaboration across Digital team (Digital Strategy, Operations, SEO, etc.), plus marketing and sales stakeholders (Marketing Strategy, Pricing, Product, Media, Legal, Sales Strategy & Enablement, etc.)
• Monitor industry trends and propose optimizations and/or tests to drive conversions and consumer insights
• Perform quarterly competitive website audits, and present key findings and recommendations
• Identify and propose process improvements to drive efficient operations
• Report weekly status updates and escalate project risks to manager

Typical Training / Experience –

• Typically requires BS/BA in related discipline.
• Generally 3-5 years of experience in related field

• Communication: Excellent interpersonal and communication skills
• Proficiency in Microsoft Office (Office, Word, Excel, PowerPoint)
• Knowledge and use of creative applications (Adobe Photoshop)
• Problem Complexity - Performs advanced areas of work for the professional field
• Identifies key barriers/core problems and applies problem-solving skills to deal creatively with complex situations. Troubleshoots and resolves complex problems
• Autonomy - Independently performs assignments with instruction limited to results expected. Determines and develops approach to solutions; Receives technical guidance only on unusual or complex problems or issues
• Knowledge - Possesses and applies comprehensive knowledge of marketing field of specialization to the completion of complex assignments. Primary contribution is in applying knowledge (product, industry, professional, technical) rather than managing people.
• Influence/People Leadership - May oversee the completion of projects or assignments, including planning, assigning, monitoring, and reviewing progress and accuracy of work, evaluating results, etc.