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Copywriter
Nature's Way Minneapolis, MN

Copywriter

Nature's Way
Minneapolis, MN
Expired: November 09, 2023 Applications are no longer accepted.
  • Vision , Medical , Dental , Paid Time Off , Life Insurance , Retirement
  • Full-Time

Welcome to a better way, an authentic way. Welcome to Nature's Way.

Inside our minds, inside our hearts, inside our business, inside our bottles.

Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.

When we help people live healthy lives, we build a happier, healthier world for everyone.

How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.

People TRUST

  • Our products to be the gold standard
  • Our words to be true
  • Our claims to be honest,
  • Our actions to have integrity.

Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.

It's the best way. The right way. The only way. Nature's Way.

Be a part of helping people live healthy lives as our new Copywriter.

SUMMARY

The Copywriter, a key role on the Brand Equity team, will create compelling copy based on a thorough understanding Nature's Way's brand voice. This person will be passionate about developing great written content, tenacious about execution, and will play a key role in driving awareness and demand creation.

You'll be responsible for crafting an array of content for use in advertising, web, email, social and on pack. To be successful, you will be able to write for a variety of purposes-from storytelling to technical product descriptions.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Produce a steady stream of high-quality and engaging original and derivative copy to be leveraged across various channels (including but not limited to web, social, email, infographics, video scripts, and label copy)
  • Collaborate with art director and designers to develop creative concepts that meet business objectives and support brand strategies ensuring seamless integration of copy and development
  • Use campaign themes and messaging, keyword research, messaging themes, competitive information and content performance analytics to inform your content creation
  • Edit content created by you and other publishers to ensure external-facing content meets brand, editorial, and regulatory guidelines to ensure quality and improve findability within the context of the content ecosystem
  • Leveraging your creativity, research and writing skills to identify best-practices content topics and generate copy that increases engagement and influences the conversion of audiences into buyers
  • Ensure content is aligned to the SEO keyword universe and strategy to ensure strong inbound traffic and search engine rankings on the copy/content your produce
  • Proficiency in crafting copy for products in the vitamin and supplement (or related) category, with a strong grasp of incorporating legal and regulatory guidelines
  • Demonstrated expertise in writing copy for advertising campaigns
  • Be a guardian of brand tone and voice to harmonize with the consumer persona at Nature's Way
  • Be a strategic thinker with an eye on the big picture
  • Diligent and thorough editor, grammarian, and proofreader

SUPERVISORY RESPONSIBILITIES:

This position does not have supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Required: Undergraduate college degree in marketing, business, communications, public relations, or a related field. Strong knowledge of and experience in digital innovation, content marketing, or digital marketing.

Optional: Please include a link to any samples such online portfolios or blogs.

All benefits are effective on day 1 of employment.

Medical Option to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account.

Dental Delta Dental PPO & an option to select an enhanced dental plan.

Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage

Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.

401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.

You'll also enjoy a variety of other benefits that support your long-term health and wellness:
  • Company provided short-term & long-term disability
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness & accident coverage
  • New parent phase-in program & paternity leave
  • Educational assistance reimbursement
  • Product discounts & a wellness program

Start Helping People live Healthy lives today!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Address

Nature's Way

Minneapolis, MN
USA

Industry

Arts and Entertainment

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