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Shopper Marketing Manager

Nature Nate's McKinney, TX
  • Expired: over a month ago. Applications are no longer accepted.

Shopper Marketing Manager

Reports to: VP of Marketing
Compensation: $75,000 - 85,000/Annually, DOE
Benefits: Medical, Dental, Vision, 401K
Location: McKinney, TX

POSITION SUMMARY
The Shopper Marketing Manager will manage our day-to-day and annual account-specific marketing programming for key retail accounts. Key retail accounts include grocery, mass, club and e-commerce retailers. The Shopper Marketing Manager will be responsible for programs that support both brick and mortar and dotcom outlets. Using experience and expertise in CPG marketing, this role will utilize their skills to meet business goals on time.

As our customers rely on us for data-driven category leadership and substantial investment in world-class marketing to grow our business, the Shopper Marketing Manager will work closely with both Marketing and Sales leadership to establish, execute and report on creative and effective in-store and dotcom marketing campaigns to drive awareness and trial of Nature Nate’s honey. The Shopper Marketing Manager will also partner with the Marketing Director and Brand Manager and serve as the conduit between Nature Nate’s marketing, sales and innovation teams to strengthen retailer relationships and drive consumer demand.

As we aspire to lead through category captaincy, key initiatives led by this position include account-specific marketing planning (seasonal campaigns, couponing, social media, digital marketing), in-store displays, promotions, brand partnerships (in-store and digital), dotcom support, events, and specialty packaging.

PRIMARY RESPONSIBILITIES

· Develop the overall shopper marketing strategy for the brand based on shopper insights

· Tailor shopper marketing campaigns according to insights from consumers at specific retailers

· Oversee beginning to end multi-channel shopper marketing campaigns

· Propose account-specific in-store and digital programs to meet retailer and consumer needs

· Leverage research and insights to build and deliver activation plans that span the entire shopper journey to meet key business goals

· Lead and secure resources to execute account-specific plans

· Project manage various marketing campaigns at the same time

· Track and report results, including ROI, of various in retail marketing campaigns

· Managing campaign budgets to maximize return on investment

· Communicate marketing programs (from idea to results) across internal departments, to key stakeholders and to buyers

· Grow brand awareness to drive demand, bringing new consumers to the honey category and to try Nature Nate’s, fostering consumer loyalty to drive repeat purchase and brand sharing

· Communicate packaging and production status and results to internal team for external distribution and messaging

· Manage day-to-day shopper marketing-related team needs (one pagers, overviews, etc.)

· Serve as marketing liaison with operations

QUALIFICATIONS

· Bachelor’s degree in marketing or related field required

· 5+ years of CPG experience required; shopper marketing and retail account support experience preferred

· Advanced data-driven marketing skills

· Excellent communicator and creative thinker, with an ability to use data to inform all decision and report ROI in all account-specific initiatives

· Established strategist with proven record of growing account-specific marketing programs to meet business goals

· Organized executor with an ability to manage multiple marketing programs simultaneously

· Thoughtful leader with ability to communicate marketing plans effectively across all departments and report results to internal and external stakeholders

· Forward-thinking, innovative marketer familiar with the latest marketing trends, techniques, reporting methods and strategies

Nature Nate's

Nature Nate's is dedicated to offering honey as nature intended - 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nature Nate's promises an undivided commitment to providing the highest quality product to you and your family, while also committing to be a faithful steward of its resources.

Address

McKinney, TX
USA