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Digital Marketing & Fundaising Manager

NPH USA
Chicago, IL
  • Posted: over a month ago
  • Full-Time
  • Benefits: 401k, dental, life insurance, medical, vision,
Job Description

We are seeking a Digital Marketing & Fundraisin Manager to help drive our organization’s digital presence, web technology, and digital marketing initiatives in an effort to optimize each stage of the donor life cycle. This is an opportunity to help build and implement a strategy at the ground level, knowing that every successful donor acquisition, conversion, and opt-in for recurrent giving is helping to positively transform the lives of vulnerable children and families. We want to create a best-in-class digital experience and test and learn to develop scalable marketing strategies that improve ROI and achieve growth goals.

This is the perfect opportunity for someone interested in joining a culture that is truly caring and collaborative; international in scope; and focused on respect for all we serve and those who contribute to our success, including donors, staff, and partners.

NPH USA believes in having a strong commitment to mission and to its employees. Our benefits plan is designed to recognize the diverse needs of our staff with competitive medical, dental and vision packages, cell phone reimbursement, life insurance, and a 403b with a company match. We promote life-work balance with a generous paid time-off program.

Your Impact & Contributions

  • Support organization’s marketing and business objectives through a digital strategy that aids donor acquisition and retention and continuously improves customer experience at each touchpoint
  • Research and apply industry best practices to improve ROI
  • Work with Marketing team to A/B test creative for social media, digital media, Google AdWords, and e-mail campaigns
  • Help establish and integrate NPH USA’s brand persona, messaging, and graphic identity into its digital presence and help segment donors
  • Monitor, strategize and execute SEO/SEM strategy
  • Collaboratively help build, update, and maintain a website that improves conversion rates and SEO; diversifies and facilitates payment options; and integrates seamlessly with Salesforce
  • Help develop and execute new donor acquisition, recurring donor, lapsed donor, cross-sell, upsell, and retention campaigns
  • Help identify efficient, effective distribution channels and increase digital impressions for compelling, engaging content, including Video and Augmented Reality, to show NPH’s impact on a larger scale
  • Monitor and evaluate analytics to continuously identify areas for improvement
  • Create integrated dashboard for monitoring and evaluating public responsiveness, competitive practices, opportunities, and threats
  • Work closely with Salesforce manager and fundraisers to implement procedures for online forms, email preferences, peer-to-peer fundraising, and response rates to improve customized communications, efficiencies, and accuracy
  • Help set and measure key KPIs year over year

 

Ideal Qualifications

  • Minimum of four years of experience in digital marketing with demonstrated success in customer acquisition and improved lifetime value of customers/donors
  • Very strong problem-solving skills and knowledge of how to apply technology to achieve business and marketing goals and improve efficiencies
  • Experience in developing highly targeted digital campaigns based upon data and analytics and using various data sources, such as Google Analytics (G4), Hubspot, Facebook and Instagram Analytics, etc.
  • Proven results in achieving marketing objectives via digital advertising, including display, paid social, retargeting, and optimization of Google AdWords
  • Problem-solving ability to help improve digital communications and payment options and integrate platforms with Salesforce database
  • Experience in optimizing website for user experience, conversion, search engines, audience segmentation, and learning
  • Strategic and collaborative with hands-on approach and a love for developing tactics and campaigns that are data-driven with measurable outputs
  • Ability to prioritize multiple projects and tasks and meet deadlines and goals
  • Strong interpersonal, written, and verbal communications skills, and organizational and time management skills, plus, an unwavering commitment to integrity and accountability
  • Experience with Salesforce, SQL, HTML, CSS, HubLand testing in Litmus a plus
Company Description
We offer competitive salaries and comprehensive benefits to our full-time employees. Most importantly, by working with us you will have the opportunity to help children in need and know that you are making a difference in the world. NPH USA is an equal opportunity employer.

NPH USA

Why Work Here?
Together, we help children overcome poverty and become leaders in their own communities!

We offer competitive salaries and comprehensive benefits to our full-time employees. Most importantly, by working with us you will have the opportunity to help children in need and know that you are making a difference in the world. NPH USA is an equal opportunity employer.

Address

134 N. LaSalle St. Suite 500 Chicago

Chicago, IL
USA

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